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Athena Moberg’s Son Pointed Out She Wasn’t Reaching Her Potential

Athena Moberg found that coaching was a great way for her reach to as many
people as possible going through issues she has experienced!

Born on October 31st 1973, {Dawn Mary Athena Donnelly} ~ Athena Moberg’s parents
originally named her Aurora Borealis… {she jokingly refers to her mom & dad as
her “hilarious irish-catholic-hippie-parents”} Eventually they landed on the
name Athena… “DawnMaryAthena!”  in those fun situations we won’t discuss right
now.

Originally from a small town in the mid-west, her family of 12 aunts & uncles
and 13 cousins scattered around and moved a lot but most of them kept in
relatively close touch. Athena attended several elementary schools in Orange
County, California and its surrounding areas. Her parents separated when she was
5, so her mom did what any mom would do, she took Athena to Florida and joined
the circus {true story}.

After her career in the circus as a camel & llama trainer, Athena’s mom settled
down with an old flame who lived in a small rural California town. Norco in the
70′s had no streetlights, no sidewalks and more horses residing there than
people. Athena and other girls would ride their horses bareback in cut off jean
shorts and bathing suits tops to the local 7-11 market, collecting cans &
bottles along the way where they would recycle them to buy candy & soda with
their earnings. {Eco-minded and riding horses till the streetlights came on…oh
wait, Norco had no streetlights then. Sure has changed a lot in the past few
decades}.

An entrepreneur at age 13; Athena Moberg spent a few {too many} afternoons in
detention hall for selling candy to her classmates. In retrospect, she recalls
her margins & ROI being rock solid so detention hall seemed like a more than
reasonable sacrifice at the time.

Books Mentioned: The Thank You Economy

Crush It

Jab, Jab, Jab, Right Hook

The Eventual Millionaire

Episode 74