CEO of Actionable Books Chris Taylor Lived In A Cave In Spain
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Actionable Books Chris Taylor has lived a life off the beaten path!
Connect with Chris Taylor
pre-order beyond the picket fence
By the time he was 22 years old, Chris was leading a sales team of 120 independent contractors. His team consistently ranked in the top three productivity offices of roughly one-thousand North American teams. He attributes his team’s consistently high performance to a relentless focus on leader and culture development.
Chris left Direct Sales in 2006 to pursue his passion of leadership and team culture development on a larger scale, and founded Actionable Books in 2008. ActionableBooks.com – a company dedicated to using business books as a platform for leader and team growth – earned Chris 2009’s Entrepreneurial Spirit Award, a shortlisting for PROFIT’s Fuel Awards (2011) and has been the topic of articles in the Globe & Mail, Toronto Star and Toronto Business Times, as well as an audio interview for Profit Magazine’s BusinessCast.
In 2010, Chris launched “Actionable Interviews” a video interview series with best selling business book authors and leading thinkers in the business space. To date he’s conducted over 42 interviews for the series, with highlights including Seth Godin, Dan Pink, Susan Cain and Sir Ken Robinson. It’s through these conversations that Chris developed The Salaried Entrepreneur™; an innovative team development methodology that’s being used internationally by companies large and small.
Chris currently lives in Spain with his wife, Amy.
Look for more information on the live video streaming event, Adventurtorium Live very soon! Check out Adventurtorium if you haven’t heard of it. It’s Disney music mashed up with hip hop instrumentals on 2 turntables, and it benefits Give Kids The World!
Have a great weekend everyone!
Buy Imagine Dragons’ On Top Of The World
Books Mentioned:
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
Episode 26
Transcription
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hey dreamers this is your host Joe Pardo
it’s been extremely busy week for me but
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I want to take a minute to thank
everyone for all the great support for
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the show please keep all the reviews on
itunes coming
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we’ve been very close to stopping new
and noteworthy on itunes for overall
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podcasts as well as health society and
culture and business i also wanted to
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update everyone what’s been going on
with the website if you go to how to
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dream . co / income you can check out
the dreamers podcast income reports as
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well as daily download stats i want to
make the podcast transparent so all of
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you can learn from my path i also want
to give shoutouts the egg and Nick for
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the wonderful messages that they sent me
i would love to hear from all my
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listeners and you can write me by going
to how to dream . co / right I wanted to
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let everybody know that I’m performing
my DJ mix adventure tutorial live with
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opening acts on august second it will be
streaming online with video and we’ll be
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raising money for Give Kids the World
charity a big thanks to all my listeners
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you are truly inspiring to me and I just
want you all to know that there’s some
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big news coming very soon i hope you all
have a great weekend
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this is the dreamers podcast where
dreamers share their stories to inspire
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you
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now join host Joe Pardo as he interviews
a dreamer who is living their dreams
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yeah
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welcome to the dreamers podcast I’m your
host Joe Pardo and today I’m
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interviewing chris taylor who is living
history by being an entrepreneur living
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in a cave in Spain but on this show
Chris Joe thanks for having me as a lot
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of fun thank you for coming on the show
I really appreciate you taking time out
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of your siesta time to be with us or is
a nazi SS my mail it CS is coming on my
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friend i’m back into a full-on work mode
for at least an hour and a half
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well thanks for taking the time to be
with us
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my pleasure let’s get started by giving
some background about yourself
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sure absolutely I’m so I’m originally
from Canada i started the company that I
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run now called actionable books back in
two thousand eat my wife and I made the
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decision in 2012 we wanted to live in
Spain and so we basically started
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putting the pieces in my ocean and in
September of last year made the move and
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rented out our house in Toronto moved to
very rural Spain and we actually as you
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mentioned in the opening we actually
moved originally into a cave in spain
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which is exactly how it sounds it was a
house built into the side of a mountain
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far more open and airy than you might
expect from a cave but it came down the
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last and certainly makes for a great
introduction I’m so since moving here
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we’ve realized that we just really truly
love the travel lifestyle and being able
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to sort of run the business from
anywhere allows me the freedom to pursue
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that and so we’re here until the end of
august and then we’re back in Canada for
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a couple months to basically you know
close up some stuff and set some more
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permanent pieces in place and then we’re
moving to Panama come November and while
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we continue to jump around and also as I
mentioned growing the company on a
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global stage so it’s an exciting time
for us so why don’t you go into a little
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bit about your book that’s coming out
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sure thanks for bringing up I yeah so
basically i’m in addition to the company
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actual books I wrote a book called
beyond the picket fence
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it’s really a call to action for people
to start living deliberate lives and to
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take control of the direction of where
their life is headed you know I have
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nothing against the white picket fence
in the suburbs with the two . three kids
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in the dog in fact i know many people
many of my family members
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included who are extremely happy doing
that and living that lifestyle and
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that’s fabulous but i think it’s a
dangerous assumption to make that that’s
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the best path for all of us I think
there’s you know different people have
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different callings and different
variations of what their ideal life
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looks like and I also believe that we’re
now in a time that allows us to pursue
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those different versions of reality in
an unprecedented way and so you know
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we’ve got dozens of interviews in the
book with people who are on the extreme
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and you know running their business that
that the sort of image right if my
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running a business from a laptop on the
beach and then we have much more subtle
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versions of people you know sort of
taking sabbaticals and and using that to
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work on projects of their own whether
it’s writing a block or whether it’s you
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know learning how to play guitar or
woodwork you know it’s a combination of
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that and basically people living all
sorts of different lifestyles that have
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made them happy that have required
conscious choice that haven’t been
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sorted set path for themselves so I’m
really excited about the book it’s it’s
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doing very well we launched through a
pre-order campaign sort of like a
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Kickstarter but on a platform called
published Iser and really platform for a
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different book and doing well so thanks
for thanks for asking about not a
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problem that will definitely be in the
show notes that people can go and
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pre-order the book there it ends on july
21st right that’s right that’s our last
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day so what does living the life that
you’re living mean to you
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one of the things that I’m really
talking about in the book and my wife
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and I do regularly is certain review
what Roger Martin father is electronic
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calls the salient points so the things
that are truly important to you and so
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making a list of those things and then
and then pursuing a lifestyle that
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allows you to have those things and so
for us you know couple of those things
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right off the top are being close to
water is important to us having a place
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that has Wi-Fi access is important
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having the ability to work hard and long
hours on the projects that i want to be
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working on and then being able to take
off wednesday morning to go bike riding
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for you know three or four hours through
the mountains of Spain this sort of
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flexibility and balance is really
important to me and to us and so one
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thing that we have learned that was
surprising to me was how little money
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factors into it you know we’re here
living for far less than we were
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spending we’re living downtown Toronto
and living a life that makes
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me happier makes us both out here and
the money you know once your basic needs
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are taken care of when you’re living a
life that makes you happy
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the money becomes non consequential
which is which was interesting really
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interesting to me because it was an
entrepreneur and I’m constantly focused
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on cash flow and really the priority
with cash flow is around make sure
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everyone can get paid
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make sure that we can do the projects
that excite us that’s pretty much it
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there’s not a huge motivation beyond
that and so it’s really interesting to
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me to see that shift take place when you
go from the rat race of the big city and
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for some people that is the big city but
when you’re in a lifestyle that makes
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you genuinely happy and you feel as
though you’re pursuing the things that
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are important to you how some of the
monetary aspect sort of melt away that
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was a big insight so what would you say
inspires you
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I get really inspired by people that are
doing things that inspire them
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so basically i love the idea of this
podcast i think you know connecting with
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people that are living lives that are
exciting to them and doing things that
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matter to them that always just sort of
gets me going i mean i think people that
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are taking a step out into the unknown
with bit of a parachute or no parachute
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and just saying you know this is
important enough to me to take the
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chance and I may fall down but I’m gonna
do it anyway that just really inspires
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me and I I have all the time in the
world for people that are doing that you
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know regardless of where their skill
level is regardless of their success to
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date i just think that the act of taking
that brave leap I’m is is hugely
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inspiring so i would say that inspires
me and people that are able to know very
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clearly what they want
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also inspires me I have a lot of respect
for people that can tell you very
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quickly whether it makes sense to
collaborate on something or not you know
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they come in curious and interested in
what you’re up to and can balance that
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with a strong sense of their own
priorities and so you know they can be
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kind but they can also be clear on what
they want and if it doesn’t factor in
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what you’re proposing or suggesting then
you know nicely they can tell you it
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doesn’t make sense and I get inspired by
that because i think that you know
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people slide into one two camps you know
by default and take proactive effort to
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get back the two camps being one you
know being a standoffish sort of person
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where no one can approach you or being a
pushover where anytime anyone asked you
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for anything you do it and I think that
that middle line of being kind and be
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confirm in your own beliefs is is really
inspiring so it’s a great question
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well thank you and I appreciate your
compliments to the show how did you
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dream of becoming an author and
traveling all over the world come about
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I started small
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I think like I would suggest for most
people when you’re looking to do you
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have a grand vision for what your life
would look like I could look like
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start small I never left North America
before i decided to fly off to Southeast
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Asia to propose to my now-wife i was
teaching English in South Korea and you
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know so for someone who’s always dreamed
about travel that was a big step to
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leave and don’t like traveling north
america but I never actually left the
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continent and so you know that was only
what five years ago so I’m you know
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started with a two-week trip out there
realized that i loved it and realize
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there’s aspects of it that I didn’t love
I’m so learning from that and and
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balancing it out and then continue to
push so with Spain you know as I
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mentioned off camera before we moved
here permanently we came out for 10 days
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and dad drove all over Spain to it’s
sort of identify what areas we like and
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you know whether it actually lived up to
our imagination because we both had this
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strange desire to live in Spain but
neither of us had ever actually being
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here so we want it was probably wise to
check it out first and then same thing
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with the author you know I started
writing a lot of summaries to page
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$OPERAND thousand-word 1500 word
business book summaries and articles and
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blog posts before I ever considered
writing a book
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I mean I’ve probably written now you
know the equivalent of three or four
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thousand pages but none of it’s actually
come together in a book before and so
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that gave me confidence in my writing
ability and people’s interest in my
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writing and building be able to build a
following in traction around that the
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act of writing a book as being the next
step and so starting small see if
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anyone’s interested in the book and then
you know we’re getting traction on the
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the publisher campaign which is great
and now i’m making sure that i’m
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finishing the book and continuing to
deliver on expectations you know dream
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is to spend your life traveling the
globe and run a multinational business
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or whether it’s to do something else
more local or just totally different
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I think illogical dream about things
without fully understanding everything
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that’s involved in that thing and so my
encouragement would be to to try it for
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just do the smallest unit you can’t
actually validate whether it’s something
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that you are genuinely interested in
before you know sort of going full-bore
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there’s that you know the grass is
always greener expression and we see
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that where you know I first moved to
Spain the number of people would be like
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oh man I wish I could move to Spain and
my response to a lot of them was that
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you know you really could if you wanted
to but you know there’s enough things
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that are keeping you back home that you
wouldn’t want to give up and that’s
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totally cool but appreciate what you
have if you’re staying and appreciate
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what you’re moving into if you’re going
but I think it’s a dangerous than
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unhappy place to be when you’re not
happy with what you’ve got your thinking
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about what else is out there but you’re
not actually taking steps to move
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towards it
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I think it’s one of those things where
it’s you know if you really believe that
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that’s going to make you happier then go
do it and otherwise really focus on
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what’s good about what you’ve got or
find some happy medium but don’t you
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know sitting one captain and wish you
were in the other i think that that’s I
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think that’s really great advice for
just about anybody so I gotta ask you do
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you actually speak Spanish yeah
javascript the funniest thing no i
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didn’t speak a word before I got here
and I speak about forwards more than
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that now the the challenge and this is
gonna sound like such a cop-out to those
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who know you know five languages but we
got here and you know we’ve got the
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michelle Tomas we’ve got the result of
stone we’ve got basically every learning
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tool you can have to learn spanish but
the area of Spain that were and they
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don’t speak Spanish to speak Catalan and
so it’s it’s very difficult to go out
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and let you know mingle with the locals
when you’re not actually speaking a
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language that is i’m in a different
dialect it’s a totally different
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language and so I don’t really have a
huge desire2learn cattle and because
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it’s limited to this part of Spain and a
tiny country called andorra but now I’m
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firstly i’m not learning spanish however
we are moving to panama in november and
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so I’m hoping that that environment well
maybe give me more motivation and excuse
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to right to speak Spanish yeah I ran
into that problem we went to Barcelona I
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thought that I you know the little bit
of spanish i had background would be
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enough the people that spoke Spanish
that i was around didn’t understand it
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either so that they can understand it
I’m probably not going to understand it
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either and that was like an ATM machine
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it’s amazing how much you can accomplish
with sign language and a couple gesture
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so how is your dream received by your
family members
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it’s a great question Joe I you know
I’ve been really fortunate my parents
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would I put this
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I’m being deviating from the
quote-unquote standard path since I was
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a kid I mean I i started my first
business when I was 12 years old i
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fast-tracked through high school and so
I you know I separated from the pack
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their work in direct sales after
University which is every parent’s dream
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is to have their son selling knives
right after during university right I’ve
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been prompting them to the fact that i
was probably not going to live a
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traditional lifestyle you know it’s
funny I remember when I first started
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actual books i was doing a lot of
consulting myself and it was funny
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because every time I get a new client
you know my mom’s response was oh maybe
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they’ll hire you right now that the
desire me she’s like nobody but for real
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like as you know for real and she meant
as an employee right and you know since
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I’m its years ago since that time she’s
come to be really appreciative of the
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business I think you know they miss us
to an extent being gone and away from
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the the country my family I mean on my
side as opposed to my wife side I mean
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they’re scattered across Canada so
they’re used to sort of infrequent
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visits anyway I think it’s harder though
if you’re you know if you’re in a family
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where you are used to you know weekly
get-togethers and phone calls every day
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to be sort of jet-setting around the
globe is is trying on people and I think
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you know at the end of the day they love
you and they want to support you if it’s
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something that makes you happy but it’s
sort of the same thing is launching a
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business you know it’s as soon as you
start complaining about it or any of the
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downsides to it people will plop onto
that and suggest that you return to the
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coracle normal path right or the one
that they’re more comfortable with so i
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think it’s i think it’s tough i think
it’s you know I have friends that don’t
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get it
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my friends that do get it and love it
and I think you start to appreciate the
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fact that just like your high school
friends you know some of them carry on
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forever but most of them don’t carry on
past university somewhere University
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friends carry on forever but most of
them don’t carry on past you know having
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kids I think it’s the same thing with
with any major change in your life when
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you go into a new state you grow and
they don’t or they grow in a different
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way and so you know with with family
with
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presumably for the rest of your life
with friends you know friendships change
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over time and so i think it’s i think is
probably the hardest part about making
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proactive changes that you are choosing
to change and therefore in a way
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choosing to leave that comfortable world
that they were and are part of and there
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can you know how fortunate has been the
case in for me but I know if people were
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there is being resentment that’s built
up and i think at the end of the day
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it’s tough and I don’t wish that on
anyone but you also need to you need to
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live your life for yourself and you know
your spouse and your you know sort of
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nuclear family if you have kids but
aside from that I mean you can’t can’t
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live your life for somebody else you can
be supportive of them you can be there
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for them and you know you can make an
effort to connect with them on a way
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that makes sense for them but you can’t
can’t dedicate your whole life to
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somebody else it’s not a it’s not a way
that leads to happiness for you and and
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it provides a crutch for them i think so
i really think that you know you do
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yourself and then a favor by living a
life that make sense to you
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communicating why it’s important to you
and inviting them to participate in as
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much as they want to
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yeah I think that’s a great message to
not wanna live your life for everybody
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else had a little for yourself and i
know i don’t mean that to sound selfish
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i think that’s you know that’s one of
the problems with that whole movement or
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message you know i do what you love or
they live for ivory on the I focus or
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whatever it’s not i don’t want to
encourage it to be selfish or to be
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disrespectful or just regarding of the
people in your life I don’t think that’s
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part of it at all i think it’s it’s a
holistic look at you know it’s a if the
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family is important to you then you
should make an effort to be connected to
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your family but it’s not the exclusive
factor in your life unless it is but
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assuming that it’s not it’s not the only
factor in your life and so it needs to
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be considered and taking into account
but it can’t be the driving force for
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you if it’s not the sole . of happiness
for you and so I think that’s the whole
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point of of the book Beyond the picket
fence and have really what I sort of
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share when I speak and and coaches
around that message where let’s look at
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the holistic values and influences in
your life and really focus on
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prioritizing them in a way that applies
the appropriate amount of energy to
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the appropriate influence based on you
know what really makes you happy so what
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steps to take to get started when you
decide you were gonna move and then when
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you decided that you were going to start
your own business to put out your own
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books
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I’m yeah great question there’s a lot in
there huh
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I I know what you got a lot a lot going
on and I do you’re gonna do I think what
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I’ve gotten a lot better at Joe that
that I wasn’t at the beginning is that I
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was that guy who would jump in in
football or i mean i launched my first
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business i had our first business when I
watched this business actionable I had
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literally about seven hundred dollars in
the bank i had about four thousand
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dollars in in sort of investment money
that i could pull out and that was it
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you know I i had my car payments and
rent and all that stuff and and I jumped
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out with no parachute right now i mean i
literally had like a month and a half a
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runway and no no income to speak up i
don’t recommend that i think that’s
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that’s probably foolish and that’s a
kind of us for a lot of stress for
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people i think the whole idea of small
bets of whether it’s the move whether
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it’s the business whether it’s writing a
book I mean it you know i mentioned
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earlier but come back to its making
those small bets what’s the smallest
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unit that you can test to actually see
if this makes sense for you and not just
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from a sense of can you do it because i
think you figure that stuff out it’s
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more a matter of doesn’t make me happy
because it’s something that I actually
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want to do or is it something that
sounds cool and maybe I don’t want to do
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you know like I think about living here
in Spain like I’m looking at the window
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right now
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150 acres of mountain property with
these all of trees and it’s absolutely
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stunning is one way of looking at it or
you could look at it and be like man
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flies are really bad it’s really hot
sometimes we don’t have hot water the
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powers on solar and you have to be
careful with the energy that you’re
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wasting or not you don’t have a
hairdryer there’s no hair straighteners
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your propane to fill up for the stove
like you can focus on the things that
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really make you happy or if any of the
things I just mentioned you know don’t
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make you happy to a point where they
make you miserable then you know its a
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good indication that this is not the
lifestyle for you and I don’t think you
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know until you do it you can look at all
the things that are really exciting
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about being an entrepreneur or living
abroad or writing being an author right
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men and being a podcaster I mean all
these things sound great
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if you look at the sort of sexy
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of all of them but the reality is that
there is no perfection out there right i
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mean there’s there’s perfect for you but
there’s no real perfection and so we
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need two people are pursuing a version
of paradise or believe that you know
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that job or that city or that business
would be perfect and it’s nonsense and
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it doesn’t exist and the sooner we get
comfortable with that and the sooner we
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go into a situation saying there will be
downsized to this but the upsides
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outweigh the downsides
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that’s my criteria for whether this to
me that I want to be doing or not that’s
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what we need to be focused on and so I
think you know coming back to your
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question that first step is to get clear
on what really matters to you if living
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in Spain sounds great but something
that’s really important to you is having
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hot water every day then maybe rural
Spain is not the right place for you
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right
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and so that’s the part I local charter
so I don’t care but for some people it’s
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a big deal right
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and so I think the very first step get
clear on what you want and there’s this
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is half the book is written around that
idea of getting clear on what you want
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make a list of the salient factors is
Roger Martin calls it that are most
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important to you in whatever context
you’re talking about vacation work
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lifestyle spouse kids you know whatever
and make a list and share it with the
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people that are going to be impacted by
these decisions you know is your spell’s
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coming along for the ride do you have a
suppose then you should probably include
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them in the conversation and share your
list and ask them for their list and
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look at where the overlaps are look at
where the sort of distinctions are and
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celebrate the distinctions encourage the
distinctions and I’m go forward sort of
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eyes open and I realize I’m in a bit of
a soapbox here but it’s just the most
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frustrating thing in the world to me
when people look at someone else’s life
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and with a broad stroke label it as well
that would be created or all happy
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terrible i just i mean there’s great and
terrible aspects to everyone’s life and
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we need to embrace the things in our
life that make it great or work and/or
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worked actively replace some of the
quote-unquote terrible things with some
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great things proactively i know i got
totally off topic there but i think the
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message universally speaking is start
small try it out see how you feel about
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it and then continue to leverage and
grow that way i know i think you did a
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good job of explaining how your thought
process of steps should go and and I
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think that’s a great way to encompass
everything that you’ve done
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thank you not a problem Chris so what
were some of the roadblocks that you
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came across roadblocks I think like a
lot of entrepreneurs i’m a bit of a
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starry-eyed optimist at times and so
when it was just me with the business
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that wasn’t a problem you know I could
you know set of financial target you
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know miss it by eighty percent eat ramen
or crafting or that month and you know
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get back on my feet as i scaled the
business and started to add people we
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have a team of heat
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you know I can’t do that I can’t miss
targets by eighty percent and expect
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people to stick around
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right because I may be willing to live
on peanuts a week to you know keep the
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business going but there are you know
they’re not to know should they be
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expected to because they put their trust
in the business to provide them with the
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Paycheck that we agreed to and so I
think that was a big roadblock for me
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was coming to terms with reality and
realizing the assumptions that I would
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make was making were in fact assumptions
and I think it’s so easy you know I’m I
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talk a lot
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as you can tell and I i like to share
you know the ideas of where the business
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is growing and the more ride share an
idea with friends and family and my wife
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and you know co-workers and clients and
whatever you start to blur the line
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between the assumptions that you’ve made
in that picture of what could be and the
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path to getting there you start to
overlook some of those assumptions and
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start to say well that’s you know it’s
there’s nothing nothing could possibly
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derail us from doing this and that’s
extremely dangerous
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so I think I’m big roadblocks for me of
being bad as being making assumptions
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and not appreciating that I’m making
assumptions and learning how to come to
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terms with that they’ve got a lot better
than the last completers but I still
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missed the mark on things I mean we had
last fall i mean i had projections and
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clients lined up
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I thought were done deal and then use a
perfect storm of you know for whatever
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00:23:32,250 –> 00:23:35,820
reason you know things falling apart
various economies various budgets
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getting cut whatever and you know we
missed our mark massively and put a
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serious strain on the business through
the spring like I’m I’m really fortunate
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that I have an incredible group of
people working with me and actionable
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who were able to sort of rally and get
things back on track but with a weaker
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team our little less resolved i mean we
could have we could have gone under five
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years into the business and thankfully
we’ve bounced back from that in a big
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way but it’s a it’s really dangerous to
do that as an entrepreneur
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so what’s one of like what’s one of the
ways that you keep yourself on the
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ground
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great question do couple things i have
an incredible partner in my wife and so
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I get to talk things through with her
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I mean she’s the world’s in a very
complimentary but different way and so
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being able to collect her in sight and
hear her take on things helps to ground
377
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me and put me sort of back in context of
you know bigger picture stuff i’m also
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taking upcycling i found that riding my
bike makes a massive difference to my
379
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psyche throughout the week ago for three
or four our bike ride every wednesday
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morning and i love it and i look forward
to it each week I’ll listen to an
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audiobook so just music and just sort of
hit the trails and it’s an amazing thing
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and then I think it’s a little after you
called them micro vacations are many
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vacations where you know that three our
bike ride is a mini vacation to me going
384
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to the beach on saturday morning where
we literally got up for like two hours
385
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is is a mini vacation to me it’s a
chance to you know sort of step back and
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appreciate life and I get too many
vacations a week which is which is
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pretty fabulous so that keeps me
grounded and then I’ve also there’s a
388
00:25:07,59 –> 00:25:11,408
biblical the Rockefeller habits by
gentleman Verne Harnish that does a
389
00:25:11,409 –> 00:25:16,509
really great job of laying out a meeting
scheduled of all things that I’ve sort
390
00:25:16,509 –> 00:25:19,749
of appropriated and turn into my own we
use it with the team as well but i also
391
00:25:19,749 –> 00:25:23,919
do my own version of it with effectively
what it is is regular reflection points
392
00:25:23,919 –> 00:25:29,49
so on a daily weekly monthly quarterly
and annual basis for obviously and
393
00:25:29,49 –> 00:25:32,200
different lengths of time and with
different levels of depth really
394
00:25:32,200 –> 00:25:37,450
reflecting on what the last unit of time
has looked like what was accomplished
395
00:25:37,450 –> 00:25:40,929
how my energy levels were you know my
happy doing what we’re doing what do I
396
00:25:40,929 –> 00:25:44,649
feel it’s a lot of gut check stop
combined with the hard numbers of the
397
00:25:44,649 –> 00:25:48,39
business and you know sort of
spreadsheet analysis and that sort of
398
00:25:48,39 –> 00:25:52,720
thing so really interesting combination
but I do find that those review sessions
399
00:25:52,720 –> 00:25:55,570
makes such a difference for me being
able to look back at the end of the
400
00:25:55,570 –> 00:25:59,710
month and I take I take basically day a
month where I will look back seven hours
401
00:25:59,710 –> 00:26:03,549
six seminar where I look back on the
month is too well the assumptions were
402
00:26:03,549 –> 00:26:07,720
going into that month and how we mapped
those assumptions what the learning was
403
00:26:07,720 –> 00:26:11,289
from you know sort of misalignment or or
even when we hit it sort of spot-on
404
00:26:11,970 –> 00:26:14,400
I look forward to the months ahead and
identify the things i’m most excited
405
00:26:14,400 –> 00:26:17,700
about and how they line up with the
long-term vision for the company and for
406
00:26:17,700 –> 00:26:20,730
my life and I think that’s an important
part is that you know people might
407
00:26:20,730 –> 00:26:24,90
assume that i’m talking about this in
context of the business which is true
408
00:26:24,90 –> 00:26:28,949
but there’s also a big chunk of it in
looking at it in context of my life and
409
00:26:28,950 –> 00:26:32,940
you know that’s a conversation that that
Amy my wife and I have regularly and you
410
00:26:32,940 –> 00:26:36,330
know once a quarter once once every
couple months is two months ago we love
411
00:26:36,330 –> 00:26:39,330
Spain do we still love Spain you know
he’s still the lifestyle that we want
412
00:26:39,330 –> 00:26:43,320
because things change and you know
reminder that old joke right where wife
413
00:26:43,320 –> 00:26:45,780
complained to the husband saying you
never tell me you love me anymore and
414
00:26:45,780 –> 00:26:48,899
the husband looks that are sort of
surprised and sighs what I told you when
415
00:26:48,900 –> 00:26:52,50
we got married that I loved you anything
changes I’ll let you know and i think
416
00:26:52,50 –> 00:26:55,889
that it’s it’s something that we’re all
guilty of is that we hear something from
417
00:26:55,890 –> 00:26:59,850
a partner and then just assume that
nothing’s changing or we say something
418
00:26:59,850 –> 00:27:02,699
and then assume that it’s not going to
change and I think we need those regular
419
00:27:02,700 –> 00:27:07,800
checking points to really reflect where
at what has happened to change will rot
420
00:27:07,800 –> 00:27:10,980
and whether we’re still on a path that
makes sense to us so could you share
421
00:27:10,980 –> 00:27:14,820
favorite memory you know something
happens recently that’s being kind of
422
00:27:14,820 –> 00:27:18,30
wild I’ve actually never showed the
story so as I mentioned we went through
423
00:27:18,30 –> 00:27:21,990
a really tough spot financially back in
sort of january-february of this year
424
00:27:21,990 –> 00:27:25,920
and we’ve bounced back thankfully it’s
good and cash is flowing and clients are
425
00:27:25,920 –> 00:27:29,760
happy and everything’s all good except
as the founder you know you’re always
426
00:27:29,760 –> 00:27:32,820
the last guy to get paid and so I’ve
been making sure not to take any money
427
00:27:32,820 –> 00:27:36,300
to the company for for a very long time
now and so you know it’s one of those
428
00:27:36,300 –> 00:27:39,389
amazing things to me how business can be
going so well and your personal bank
429
00:27:39,390 –> 00:27:42,360
account like we have nothing we can
always pull money from the company to
430
00:27:42,360 –> 00:27:47,280
eat but there’s nothing there right now
and so we were looking at cars with the
431
00:27:47,280 –> 00:27:50,820
Tsar look at this amazing place we
removed from the cave to a new place I
432
00:27:50,820 –> 00:27:54,780
just a month ago and we were thinking of
cars and the interesting part of renting
433
00:27:54,780 –> 00:27:58,950
cars and spain is that in the offseason
which ends about a month ago
434
00:27:58,950 –> 00:28:02,670
they’re extremely inexpensive you can
rent a car for less than you would for
435
00:28:02,670 –> 00:28:07,230
at least payment and in Toronto and
insurance and everything included but in
436
00:28:07,230 –> 00:28:11,190
the summer it like quadruples like
you’re looking at more like 2002
437
00:28:11,190 –> 00:28:16,470
twenty-five hundred dollars a month for
a car long-term rental for like you know
438
00:28:16,470 –> 00:28:18,140
a basic car
439
00:28:18,140 –> 00:28:22,340
and looking at it going yeah you know
like yeah I guess if we needed to we can
440
00:28:22,340 –> 00:28:25,970
pull money from the company but I’d
rather not take ten thousand dollars out
441
00:28:25,970 –> 00:28:29,90
of the business to pay for a crappy car
that we’re not even going on at the end
442
00:28:29,90 –> 00:28:33,20
of this arm and so we were just getting
to remember your promise
443
00:28:33,650 –> 00:28:39,50
so we so we were walking out of the cave
and we went for a walk down the road
444
00:28:39,50 –> 00:28:42,770
from the cave and we were talking about
this sort of situation we are and what
445
00:28:42,770 –> 00:28:46,100
we’re going to do and where would we
find a car and our neighbors who would
446
00:28:46,100 –> 00:28:50,30
met once we walked by their house and I
said to casually like that’s even the
447
00:28:50,30 –> 00:28:54,980
kind of car we need we need a high sort
of raised we call like a raise chassis
448
00:28:54,980 –> 00:29:00,260
car because the new places up this steep
and bumpy road so we need to cart just
449
00:29:00,260 –> 00:29:01,340
like that actually
450
00:29:01,340 –> 00:29:06,560
and it’s a berlingo which is a common
sort of work truck in around Spain and
451
00:29:06,560 –> 00:29:09,800
so while this is over we go for a walk
we walk back and the neighbors are now
452
00:29:09,800 –> 00:29:13,10
out on the porch these neighbors have
been around i think three times the
453
00:29:13,10 –> 00:29:16,310
eight months we’ve lived there they live
in France spent hardly any time in spain
454
00:29:16,310 –> 00:29:19,610
but they happen to be on their porch and
they happen to invite us in I have to
455
00:29:19,610 –> 00:29:24,80
get back for a call but Amy decided to
go in and you know 45 minutes later she
456
00:29:24,80 –> 00:29:26,929
comes back to the house and she’s
talking and you know she got some of the
457
00:29:26,930 –> 00:29:31,670
neighbors a little bit and they’re
actually talking about how they have to
458
00:29:31,670 –> 00:29:34,820
drive this car back to France at the end
of the summer and how they’re really not
459
00:29:34,820 –> 00:29:38,929
looking forward to it because they don’t
like the long drive and yada yada and I
460
00:29:38,930 –> 00:29:43,460
said well I wonder if we could ask them
to borrow the car for the summer in
461
00:29:43,460 –> 00:29:46,940
exchange we were driving back to France
for them being Canadian you know driving
462
00:29:46,940 –> 00:29:51,590
five hours is no big deal and and so Amy
went back and literally about eight
463
00:29:51,590 –> 00:29:53,959
minutes later she comes back in the
house she says we got the car we have
464
00:29:53,960 –> 00:29:57,140
the car for the summer and we get to go
to France at the end of the summer and
465
00:29:57,140 –> 00:30:00,350
there’s everything as far as my time in
spain is concerned the fact that would
466
00:30:00,350 –> 00:30:05,810
just sort of materialize itself in the
conversation we were having was was
467
00:30:05,810 –> 00:30:09,320
quite something so it’s probably my
favorite memories of being here was you
468
00:30:09,320 –> 00:30:12,770
know good things happen when you sort of
are talking and thinking about these
469
00:30:12,770 –> 00:30:16,730
things and taking a proactive step of
actually asking as opposed to just
470
00:30:16,730 –> 00:30:20,180
waiting for someone to give us the car
you know they did give us the car we’ve
471
00:30:20,180 –> 00:30:23,480
got a free car for the summer but we
just asked right and made it a win-win
472
00:30:23,480 –> 00:30:27,290
situation they were thrilled to have
somebody to drive this car back and we
473
00:30:27,290 –> 00:30:30,409
got a free car for the summer so it’s
been it’s been kind of fun at the
474
00:30:30,410 –> 00:30:31,000
apartment
475
00:30:31,000 –> 00:30:35,800
has a great memory and a great lesson do
you have to ask if you don’t ask then
476
00:30:35,800 –> 00:30:39,10
you don’t get so is only part of your
dream that haven’t quite worked out yet
477
00:30:39,10 –> 00:30:43,30
um you know kids are on the horizon Joe
so that’s something that we don’t have
478
00:30:43,30 –> 00:30:45,310
yet that i think is is part of the plan
479
00:30:45,310 –> 00:30:49,330
I think you know there’s what I’ve
really come to appreciate since getting
480
00:30:49,330 –> 00:30:54,939
here is that you can be happy with this
stage of the dream and still be pursuing
481
00:30:54,940 –> 00:30:59,170
the next stage you know I i really look
forward to the day where I can come take
482
00:30:59,170 –> 00:31:03,220
my leadership team and in a rental place
in Greece for a week and fly everybody
483
00:31:03,220 –> 00:31:07,360
there too to stay there and to go
through leadership planning session and
484
00:31:07,360 –> 00:31:11,979
and then the next year do the same thing
in you know but I’m sorry’s or something
485
00:31:11,980 –> 00:31:15,280
and we’re not quite at that stage and I
think that’ll be cool when we can sort
486
00:31:15,280 –> 00:31:18,160
of do the jet-setting thing for
everybody on the team and not just me
487
00:31:18,160 –> 00:31:21,610
and my life and you know there’s lots of
business objectives things that I want
488
00:31:21,610 –> 00:31:25,120
to continue to do with actionable but
i’m pretty happy with what we created so
489
00:31:25,120 –> 00:31:28,600
far so what are your dreams for the
future look like then global domination
490
00:31:28,600 –> 00:31:34,300
gel global domination how now we’ve got
what are we doing we’re expanding our
491
00:31:34,300 –> 00:31:37,270
web consultant program the actual
consultant program that is really
492
00:31:37,270 –> 00:31:41,560
starting to gain traction and I’m
excited to spread that around the globe
493
00:31:41,560 –> 00:31:45,190
i’m heading down to australia in august
to get things launched in Melbourne
494
00:31:45,190 –> 00:31:49,300
which is great and looking forward to
spending more time down there you go
495
00:31:49,300 –> 00:31:53,350
again on the business front we’ve got
language so we’re adding Spanish
496
00:31:53,350 –> 00:31:57,610
ironically and French and German and
Dutch and one of things that I’m really
497
00:31:57,610 –> 00:32:03,189
excited about what my big dream pictures
is I want to own retreat sort of center
498
00:32:03,190 –> 00:32:08,380
often think about Richard programs and I
don’t necessarily aspire to richard
499
00:32:08,380 –> 00:32:11,500
branson’s level of success although that
would be cool but he’s got necker island
500
00:32:11,500 –> 00:32:14,500
right and the way necker island is set
up is he
501
00:32:14,500 –> 00:32:17,320
you can rent it out for an exorbitant
rate if you want to bring your executive
502
00:32:17,320 –> 00:32:22,30
down executive team but he also invites
people and he gets really cool business
503
00:32:22,30 –> 00:32:25,600
owners to come down and sort of a think
tank model and people love to go because
504
00:32:25,600 –> 00:32:29,949
it’s Richard Branson and be as this
incredible island and i would love to do
505
00:32:29,950 –> 00:32:34,600
something like that where I could have a
place where we could bring you know
506
00:32:34,600 –> 00:32:38,770
thought leaders or business leaders or
you know the leadership team of a
507
00:32:38,770 –> 00:32:42,370
non-profit that’s doing really cool
stuff and maybe can’t afford to do
508
00:32:42,370 –> 00:32:46,479
something exhort like that but we would
fly them down and be able to sort of
509
00:32:46,480 –> 00:32:50,470
listen in on those sessions and and get
to know really cool people the idea of
510
00:32:50,470 –> 00:32:55,60
having a hot place to be for sort of you
know our type of business leaders really
511
00:32:55,60 –> 00:32:58,419
have criteria around the type of people
that we want to have their that’s really
512
00:32:58,420 –> 00:33:01,30
cool to me so that’s that’s in the
future as well as sound like great
513
00:33:01,30 –> 00:33:02,440
dreams
514
00:33:02,440 –> 00:33:06,40
let me know when you got your own Island
and fly out there
515
00:33:07,179 –> 00:33:10,690
absolutely man that was very last
thoughts you’d like to share
516
00:33:10,690 –> 00:33:15,880
I think the to me the idea of living
your dreams and the people that I know
517
00:33:15,880 –> 00:33:21,970
who are truly living their dreams are
people that are curious that have a
518
00:33:21,970 –> 00:33:25,960
great level of humility people that are
trying new things without the fear of
519
00:33:25,960 –> 00:33:30,250
falling down they fall down all the time
and they don’t pick themselves back up
520
00:33:30,250 –> 00:33:34,210
learn from the experience and move on
and and are just you know taking that
521
00:33:34,210 –> 00:33:37,929
proactive step I think it’s that whole
idea that no one’s going to hand it to
522
00:33:37,929 –> 00:33:43,570
you I mean you need to make those
proactive steps and the other big thing
523
00:33:43,570 –> 00:33:46,600
that I’ve learned is that those like you
know overnight successes of those
524
00:33:46,600 –> 00:33:50,709
breakthrough moments happen after 10
years of hard work you know like they
525
00:33:50,710 –> 00:33:54,580
it’s a gradual gradual increase until
you reach a tipping point it’s not
526
00:33:54,580 –> 00:33:57,790
nothing and then all of a sudden you’re
on Oprah right it’sit’s that we’re
527
00:33:57,790 –> 00:34:02,409
dating myself but it’s it’s it’s a
gradual climb and we need to embrace
528
00:34:02,410 –> 00:34:06,340
that climb and not be frustrated with
the fact that you know that guy did it
529
00:34:06,340 –> 00:34:10,480
faster or you know look at what’s
happening sold for 16 billion my
530
00:34:10,480 –> 00:34:13,929
company’s been around for five years why
am i over $16 you know we’re all running
531
00:34:13,929 –> 00:34:17,770
your own race as long as you’re enjoying
which doing along the way you know the
532
00:34:17,770 –> 00:34:21,699
the financial success that stuff will
come i’m not against that but it’s yet
533
00:34:21,699 –> 00:34:24,489
to enjoy the process you can’t just in
my opinion you know if you’re just
534
00:34:24,489 –> 00:34:27,339
pursuing the the end goal then you’re
missing out on a whole lot of fun along
535
00:34:27,340 –> 00:34:27,879
the way
536
00:34:27,879 –> 00:34:31,989
well uh love to have you plug all your
website’s what we got all right so
537
00:34:31,989 –> 00:34:36,520
there’s an actionable books.com that’s
our main hub and free business book
538
00:34:36,520 –> 00:34:40,360
summaries free author interviews we’ve
got a couple paid program for
539
00:34:40,360 –> 00:34:45,790
consultants and also for 14 leaders then
we have published Iser which is
540
00:34:45,790 –> 00:34:50,800
published ize r.com is where the book is
available for pre-sale be on the picket
541
00:34:50,800 –> 00:34:54,790
fence and I guess if people wanna get
ahold of me Joe probably the best bet is
542
00:34:54,790 –> 00:34:56,509
my twitter handle which is at
543
00:34:56,510 –> 00:34:59,840
actionable Chris and yeah love to hear
from him
544
00:34:59,840 –> 00:35:02,600
well thank you so much for coming on the
show chris i’d love to have you on the
545
00:35:02,600 –> 00:35:05,930
show again six months to a year and will
follow up on how you been
546
00:35:05,930 –> 00:35:09,620
sounds great man look forward to thanks
for having job thank you for joining us
547
00:35:09,620 –> 00:35:12,620
for this episode of the dreamers podcast
548
00:35:13,140 –> 00:35:18,990
follow us on twitter and dreamers
podcast join us on facebook at
549
00:35:18,990 –> 00:35:21,990
facebook.com slash dreamers podcast
550
00:35:22,890 –> 00:35:27,89
if you or someone you know would like to
be a guest on the dreamers podcast
551
00:35:27,89 –> 00:35:35,99
please send an email to j and j parr .
comb this podcast is copyright 2014 by j
552
00:35:35,99 –> 00:35:36,180
parr . cone
