Do you want to develop a better relationship with your business, your team, your customers, and yourself all while increasing profit?

Focus on the TOP
(Team, Offer, and Process)

In Sales Won’t Save Your Business, I share the secrets to my TOP formula. I used this formula to catapult my family’s $100 million business to the next level and then launch my own successful consulting career.

Sales Won’t Save Your Business is a GPS for your organization, taking you from where you are to where you want to be. Rather than chapters, I use “pins”—points along the journey where you need to stop and learn something.

Whether you’re a business owner, manager, salesperson, or aspiring leader, this hard-hitting, empowering book will inspire you to apply the TOP formula to your business, thereby increasing your confidence, your team’s effectiveness, your customers’ experience, and ultimately, your profit.


31 Short Concepts That Will Change Your Life

I wrote 31 Life-Changing Concepts because I strive every day to live by these concepts. Writing this self-development book was important to me because I am a slow reader and do not read many books. My hand-drawn pictures were done with Sharpies to show the power of what someone who “isn’t an artist” can accomplish. The message here is simple: Be Yourself!

"Joe Pardo's 31 Life-Changing Concepts" was highly ranked on the Huffington Post for business growth!

What People Are Saying:

"This book is simple because the basics are simple, but simple things are often hard to practice."
Lee Cockerell
Former Executive Vice President, Walt Disney World and Best Selling Author
"Joe takes complex business concepts and boils them down to help an entrepreneur at any level succeed. Compact and digestible but packed full of actionable value."

Kimanzi Constable
Successful Author, Consultant, Blogger, and Speaker

"A wonderful book on parenting, and what it takes to be a human being. It's a quick read, a couple of times on the toilet and you got it!"

Ron Schneider
Original Dreamfinder, Voice Actor, Author and Theme Park Extraordinaire



Repetitive and reflective word art to empower you everyday and every step of your journey! It punches you in the face and motivates you to be more and do more!

What People Are Saying:

"Joe’s book is the coolest and most innovative thing I have seen in a long time! The messages seem to work on an unconscious level, a lot like self-hypnosis. What an amazingly simple and easy way to implant positive thoughts into your mind!"

Danielle Watson
TEDx Speaker, Author, Host of The Danielle Daily Show

"This book is phenomenal! I opened this book not knowing what to expect and BOOM! I was like YAAAAAAAS!!!!"

Travis Wolfe
Motivational Speaker and Author of "Go Be Great!"


A coloring book designed as a map to help you figure out what your dreams are and how to make them your reality. Joe feels coloring will help you reconnect with your inner kid and childhood dreams. This will lead to a clear path to obtain success and more importantly happiness! 

What People Are Saying:

"Great follow up to Joe's debut book. I highly recommend this book to everyone who has ever had a dream and likes to color outside the lines!!!"

Anthony Hayes
Blogger and Podcaster,


"I just got the e-version, which was fine for me under my present circumstances. If you can afford to spend a bit more and can take the time to do justice to the book, buy the print version. There is no magic by which you can simply dream a big dream and have it come true and find fame and fortune. You may find similar advice from many sources. The charm of this book is twofold: it tells the author's personal story, and it encourages the reader to go back in time mentally and connect with the child you used to be, to harness the power of youthful dreams and evaluate the different possibilities they may lead to. There are many curves and forks in the road of life, but this book reminds you that if your dreams of youth don't turn out, you may still be able to find what you loved most about them in some other form of work. Look up Joe Pardo and his dream podcasts on the web."

David L. Bump


"I wasn't sure what I would think of an adult personal development coloring book, but Dude!! I have a whole new perspective after reading yours and I absolutely love it! It made the correlation of us connecting to our inner child so much more relatable, interesting, Magical, and the list goes on!"