When Customers DON’T Know What They Want! April 20 2017 Vlog
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episode 20
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running everybody um alright so i went
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to bed a little bit later than i
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expected i woke up a little later than I
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expected now six o’clock I’m gonna jump
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on the elliptical i think i have to
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finish watching europe and eight did but
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i can’t i got this other documentary
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here um cold what is this about Aquarion
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to estrange true collaboration um
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silicon cowboys gonna watch that Bell
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three friends dream up compact portable
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computer at a Texas diner in 1981 and
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soon find themselves battling IBM or for
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PC supremacy sounds good sounds like
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something I’d like hopefully this video
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isn’t deep dark so I McKay my way home
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right now all right time to get it going
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uh five and a half miles in time to go
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get a shower and hopefully have a little
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Eva little bit early for some to more
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work I need to get done at work uh
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before like my day of meetings happens
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all right all my way to work tons of
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meetings today I gotta I gotta finish
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some proposals and things and I’m having
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lunch today with a pretty big supporter
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of work so I’m really looking forward to
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that brought some copies of my book
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and my album I like my first album
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Bechet Oriole so you can check those out
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there you go to super jerko park on
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class projects you too can check them
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out and the light is like oh there we go
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yeah so you know always always looking
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to give out the knowledge and all that
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stuff oh there was some topic I was
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going to talk about today okay so so so
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so the the silicon Cowboys Austin
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documentary haven’t finished yet about a
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little over halfway through all about
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compact gear I didn’t realize this is
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the part that compaq computer really
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pleased in in the marketplace because by
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the time I came along you know being
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born 86 and getting repeating the
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computers and like you know the early
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90s like 90 to 91 nice to you know I
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knew of compact but also new Packard
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Bell was like oh always think so so it’s
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like how big of a revolution and how
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amazing it was to go up against IBM
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computer not just for them but for like
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all the companies the Tandy and beulah
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packer and all act like all those
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companies really really incredible what
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they were able to do it and it seems
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like to me like IBM the foolish optical
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from the Pope I’ve trying to instead of
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foster
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and and be like and be the leader of our
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they they’re like no no we’re just going
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to do it all and then we’re going to
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change the games but nobody else can
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follow us anymore oh and we’re going to
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sue you would like tons of lawyers which
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it just seen it just seems like such an
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archaic way of a truck pretending like
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you know how to do business by spending
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gobbles of I don’t know how to say like
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oodles and oodles of money to scare
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people into doing what you want them to
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do yeah it’s you know the marketplace
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the free market and it’s yeah so anyway
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I’m looking forward to finishing back I
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think that’s the topic that I wanted to
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talk about today was so we’re putting
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stuff together something new like a new
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concept at at hope work square we’re
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inviting people in and for a nominal fee
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you will get a three hour training
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course on how to and and guidance on how
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to build your own website any
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Squarespace right so so I’ve worked as
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first but it’s like a little bit but I’m
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going to go and get the you know do all
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the training and figure it all out and
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figure out like what limits you can push
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and all that but yeah so the idea is
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that we bring in like up to 10 people at
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a time and they learn how to basically
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go about setting up their own website so
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they get comfortable in adding their own
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content because you know when you really
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think about websites be living breathing
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thing right there living breathing
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pieces of work that are constantly
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changing and adapting and need to be
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maintained and up to updated but you
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know when it comes like something like
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WordPress is like you know WordPress is
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like a Ferrari of it it’s super it’s not
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super complicated to do the easy things
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like anybody can jump into a car as long
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as you drive manual I think they might
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even make automatics at this point at
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Ferrari anyway it’s a super complicated
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system but it’s like everybody knows how
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to our car you get in you know you fuck
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your seatbelt adjust your mirrors you
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and the shifter and everything’s like
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kind of where it should be right as it
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is like a standard but once you get past
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that like taking apart for our engine is
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not simple like it’s not a simple
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process it’s very complicated piece of
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machinery there’s a lot under the hood
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going on there so so with and disabled
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workers right so it’s worse right ok so
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we you know this click and drag
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interface and it’s it’s much more simple
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you everything’s like in the box your
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domain names their your you know how to
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update your website they maintain the
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security and all at of everything so you
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don’t have to worry about anything you
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can even sell product right from
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Squarespace WordPress is great and it’s
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got a lot more compatibility with things
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and you can plug all kinds of things and
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get really you know complex results out
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of it you want to custom awesomeness
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but you know so it’s like okay so the
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content part is really really important
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for people but the problem is a lot of
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people think they’re great at creating
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content until like chips are down and
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actually create that content and then
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they have to go and get approval from
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like six different people there you know
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the board has to go through it they’re
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all these different things have to
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happen and go right for that content
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before it ever gets up on the website
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it’s not the same as like me where I
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just like hey this doesn’t sound right
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I’m going to go and rewrite that copy
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and I’m going to prove it I might have
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somebody else read it to go over it but
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I’m the one that’s going to approve it
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the thing is is when you’re was building
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website david the the process really is
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kind of difficult because i think that
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what people expect should be cheaper is
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like the design portion of it and even
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if you’re utilizing like a prebuilt
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template to like you know piggyback off
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of and and build on top of there’s a lot
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of lot of science behind it as far as
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like what works why this should be like
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that or things that people don’t
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necessarily get but if you if you look
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at like these templates on stage lights
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coarsely it’s like okay great um
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somebody can put that together it won’t
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take a lot of times just for dragging
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and dropping the information that they
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have and and I think the other thing is
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like getting really really specific
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Valley okay what content are you going
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to have do you have your about statement
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do you have your do you want to do like
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the history do you want to do a blog you
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know what does what does that blog look
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like what kind of categories are going
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to go into that always providing the
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framework of the design
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the design and then supporting that
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along the way because I can work for us
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I’ve run into plenty of times work like
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oh this plugging up did it broke
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something that we had set up because
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they come completely with another plugin
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that we had but you haven’t won’t send
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time to figure out what that plug in 1
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it’s like like all you really want to do
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is design something I looks great and
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that people can go in and update and
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don’t get me wrong I love were crushed
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you know I made a lot of not a ton of
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money but I made a lot of money doing
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sorry on a phone call okay I don’t
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remember i left off i was trying to
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remember but they’ll remember so so
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anyway the point is is that it’s it can
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be kind of difficult especially when you
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get when you have a like clients that
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they think they know what they want but
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they don’t really know what they want
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and they don’t know like like they’re
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not leaving you to design something that
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is
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I don’t know what the term i should be
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using it all today’s tilted they don’t
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leave you to your own devices do to
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figure out how to get from A to B anyway
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almost to work now and the tiredness is
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starting to set in already and all right
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I will check back in in a little bit
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whoo all right all the way home had a
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great day i was going to report a little
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bit earlier like after I got done lunch
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but what ended up happening was I wasn’t
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quite sure where I was in relation to
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how I get that you know how to get back
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to work so I needed to in my phone to
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you know help with that GPS stops so
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anyway I had some amazing awesome
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conversations with the Jeff that really
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some good insight of another successful
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entrepreneur so the double edge actually
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I probably should’ve invited I didn’t
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even think Jeffrey watching us I want to
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get you on the jira spot yet and I
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probably send you an email later today
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or two not home tonight or tomorrow
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morning talking about that so anyway and
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yeah so so I mean we just had a really
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great conversation about like you know
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being in Austin where it was what it
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takes why it takes it why you know it
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isn’t for everybody and I mean there’s
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always a saying that like my great
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grandpa has like you’re owning a
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business was easy everyone would do it
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and think all of that nature so yeah so
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tonight I I think what I’m gonna do
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tonight is probably try to relax a
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little bit I know I need to get the
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script finished and I’m going to do that
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but i think what i’m going to do is I’m
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going to repeat tonight to relax
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tomorrow I can you know really hit it
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hit it hard in the morning melissa is
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going to get our nails done and then I
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have two calls the attitude of being
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interviewed on a podcast and I’ll be
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interviewing my good friend just a
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government of she podcast anyway yeah so
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oh I came up with some really neat ideas
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for for the book so the book is going to
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be called I self in power and it’s it’s
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really like it’s going to be it’s
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different and from what I’ve showed two
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three people none of them have seen
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anything like what I’m going like what
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I’m doing so I’m really excited to get
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it done and get it out there in the
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world I mean obviously I got to get this
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other stuff done and I have you know
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another book that sales will take your
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business book and a book down working on
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with Jeff Barnes from wisdom of Walt
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book and so many other things going on
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but it’s not like I’m just going to you
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know do it a little bit here and there
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in between but I really would like to
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have it ideally I’d love to have it
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published before the for the conference
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room con which you don’t know about your
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incontinence we’re all these awesome
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dreamers past guests and awesome people
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are going to be coming and speaking and
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we’re learning together here in South
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Park just outside of Philadelphia can go
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to dream con co n dot us to get all the
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details and get your tickets so it’s
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like 45 bucks for an entire day with
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amazing people celebrating the third
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anniversary of the dreamers podcast and
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celebrating 300 episodes and we’re going
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to do if it’s recording and it’s going
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to be and it’s going to be awesome i’m
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looking forward to doing the vlog during
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that time as well yeah so uh
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so I would love to have it for that I
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don’t know that I’m going to be able to
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pump it out that quickly because of the
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work schedule sleep schedule workout
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schedule baby schedule life schedule
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like all the things that I’m trying to
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balance at once it’s it definitely is
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definitely tough business schedule
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alright so so I’m going to try i’m going
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to try to have that done so i want to
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get chosen serious business on too I
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don’t know I don’t know I the thing is I
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don’t think that the that the one book
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is going to take long to complete so I
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feel like I could get it done I just
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need to sit down and like organize the
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words and then put the words and order
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on the page tough books are written I
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think once they get that done then I can
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then I can get it up to I are all a
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cover that it won’t be a bit you already
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have an idea of what the cover is going
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to look like and I can get it up to
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create space and get it get it rolling
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and hopefully you know I’ll Tate it on
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the first try because that’s the temple
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in everything we’ll see see because I
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think in order to make that happen for
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may twentieth and have a bunch of copies
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and get it out there thinking I’m going
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to have to have it done by like two
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weeks before so I’d be like 14 days I
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like my may six so I don’t like
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effectively have two weeks to like cross
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shit and get the book done and then I’d
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have to like overnight the proof and
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then super quick ship the like a box of
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the books in order to having time
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well we’ll see we’ll see it’s definitely
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you know I know what I want to do i’ve
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already got it’s all right now and it’s
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closely together but you know time is of
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the essence on a lot of things so and of
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course tomorrow I got to get the
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dreamers podcast up in the next episode
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open up and ready for Tuesday’s ones Dia
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Tuesday’s release so you have another
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thing so and I gotta get the script on
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which is really really important so
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first thing is going to hit my list
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tomorrow is get the script on I’m my
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it’s like depending on what time i stay
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up till tonight depending on what’s
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going on with eva i might try to bang
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out the dreamers of podcast episode it
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takes about 25 to 30 minutes and while
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I’m doing that I could be processing
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this this blog right here so trying to
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utilize my time the best I can to get as
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much accomplishes like and so
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yeah all right so I’m gonna think I’m
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gonna head home lap hey where you going
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where you going where you go there you
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go wow are you going to the refrigerator
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oh yeah no no no no no no no no hey even
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made the face one of schism crawl it’s
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really tough on the knees thought master
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all getting high chair he’s walking
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around a little place with your own it
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if I’m gonna get you let me get you I’m
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gonna get you oh there’s mommy peace
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yeah Oh