Web Entrepreneur, Nick Borrelli, Found Success In Selling Boating Parts
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Boating web entrepreneur, Nick Borrelli shares his path to success!
Connect with Nick Borrelli!
nuwaveparts.com
Growing up in a poor family, he found quickly that he wanted more in life. Nick took an big interest in popular successful people, including Donald Trump.
It wasn’t until Nick experienced an accident down in Florida that pushed back to South Jersey. That’s when he went to help his dad with his boat repair shop. Recognizing a gold mine of spare parts in the parts room is where he got started becoming a web entrepreneur.
It would take Nick a year of learning and finding failures to push through the failure and become a successful web entrepreneur. Being self taught, Nick admits that it took him longer than it would take someone who was professionally trained.
Nick proves that the path to success and understanding of an industry isn’t just found in schooling but in trial and error, and of course youtube videos.
I know Nick personally, and even get to play roller hockey with him on one of my tems. I’m really glad that he decided to come on the show to share what makes him a successful web entrepreneur in his own right.
Buy Kids These Days’ Summerscent Now
https://www.youtube.com/watch?v=MAopeQdGe8Y
Episode 43
Transcription
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this is the dreamers podcast where
dreamers share their stories to inspire
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you
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now join host Joe Pardo as he interviews
a dreamer who is living their dreams
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yeah
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welcome to the dreamers podcast I’m your
host Joe Pardo and today I’m
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interviewing Nick pirelli who is living
history through entrepreneurship
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welcome to the show neck I don’t doubt
i’m doing wonderful thank you for coming
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on I really appreciate it
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no problem let’s get started by giving
some background about yourself
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well i guess i got started in business
I’ve my first real job was a motorcycle
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sales person for harley-davidson i was
living in florida the time moved out
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there by myself when I was 20 it for
probably a little over a year and ended
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up getting in a motorcycle accident and
had to get flown home and back to my
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parents
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that’s kind of how I ended up here and
how i ended up to get into the Marine
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business there I just growing over the
past six or seven years however long
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it’s been into what it is now
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yeah I mean you do pretty well for
yourself from what i can tell it’s still
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a young business and I more ideas that i
have time so it’s kind of hard to pick
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the ones that I want to work on and you
know i am basically in business with my
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dad right now with all the new weight
marine stuff all the boat stuff that
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mount royal Enterprises is my own
project for web design and marketing and
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a new wave has about five projects
within it so it’s kind of six little
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things going on i’m trying to balance
out and pick the ones I like the most
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feel are the most profitable basically
yeah it can be tough to balance out
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different things we have so many ideas
bouncing around and so many
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opportunities come your way but not
everyone is necessarily the right path
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for you to take its hard how do you go
about figuring that out
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it’s really a lot of trial and error I
spend a lot of time new wave is that my
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part of the business at least it’s all
web based with online sales and I tried
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probably almost eight websites through
new lane which most of them fail someone
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take off when one fails I just move on
the next one basically and right now we
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have three of them wide and an ebay
store and one another new ones getting
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ready to launch
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it’s just a matter of trial and I really
just like any business know when you say
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websites do you mean different designs
or
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different names that it would go that
you sell under its really that I choose
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a small niche within the boating
community of products we started off on
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ebay with about 1,500 different items
that were just random boating items
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voting parts that we picked in over six
years kind of fine tune the listings
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fine-tune everything about them and it
just grew and grew
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then I decided that I didn’t want to be
be a 12-percent my sales anymore so it’s
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gonna start getting into websites and I
built my first website was for exhaust
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parts for boats a lot smaller compared
to ebay was about 99 parts instead of
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1500 and that started really slow i had
to teach myself basic web design have to
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keep myself global marketing SEO and all
that stuff took me about a year even
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make it probably what I would call
profitable and then two years in I had a
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pretty decent lookin side up and it was
doing you know probably twenty thousand
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a month in sales
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it was still no not nowhere near where
it should have been but I you know
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basically taught myself by watching
youtube videos on how to do it and today
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that website that was my first one today
that site’s doing about 70 thousand a
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month in sales only 19 items which is my
most successful site still if you
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compare the amount of sales to the
amount of items i did my second shot of
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sight was for lighting for boats like
underwater lighting copy lighting and
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that failed miserably took about three
months of time and really hard work had
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a guy hired help me build products that
we had 300 products on the site and just
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didn’t the Prophet just wasn’t there are
competitors were killing us on them so
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we scrap that move on the next thing and
the next thing the next thing and just
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kind of goes on like that
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yeah I mean it’s great when you can take
failure and learn something from it i
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mean really every failure you should be
able to learn something from so you
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could take to the next project and and
make it better that you know off of that
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failure
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exactly and that’s why you know I
wouldn’t even call it a failure i
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concerned we’re learning experience like
just the three months I’ve spent
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building that LED lighting so I tried
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things that I didn’t drive my other
sites and some of the more work i would
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adapt it to the exhaust site and it made
that straight better you know it’s if i
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needed to you know write a short line of
some kind of new code that didn’t have
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the right i went on youtube probably
learned how to do it and that’s you know
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three months a real web designer private
site in two weeks it took me three
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months to do but in that three months i
learned basically everything with the
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college for so yeah it’s amazing what we
can learn with YouTube nowadays I mean
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pretty much anything you want to learn
it’s right at your fingertips just
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search just got know what to look for
her and that sometimes that’s the
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hardest part to know what it’s called
and and sometimes even I I know myself
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could take that you know a day or two or
even up to a week where I’ll be sitting
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there thinking about something else also
popped my head like oh that’s what I
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need to search for that’s what I
couldn’t think of I think that mindset
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is the key to doing what i do to online
marketing for e-commerce sales based
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websites is the typical website goes and
puts all the parts on the website called
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the day helps people by the market on
when i list my parts when I make my
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websites i sit back with every listing
and say when somebody is looking for
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this
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what are they gonna think it’s called
not what is it called it might be called
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an exhaust manifold to me with a
specific part number from the
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manufacturer but i’ll take the mantle
and say well somebody might call the
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header somebody might call it and intake
manifold by accident you never know and
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you take those things into consideration
when you’re building the site and you
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doing the SEO and you can guide traffic
for almost free compared to what
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competitors are paying for because
you’re using keywords and nobody else
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uses one example was a marine Trump’s i
sell it for about four hundred dollars
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apiece
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I pretty much doubled my sales on those
by using a number that was stamped on
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them
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it’s not a part number so random number
for some reason that stamped on all the
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one of my customers team and saying he
was looking for this part and I said
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I’ve never heard that part number for
show me the pump it said on it and that
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they want to put them on my listings and
double micelles you know it’s always
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find me when I see things that have
numbers on things and it has nothing to
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do with anything that you can search it
by and
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that I mean that right there is a great
idea the opposite of that would be put
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the part number of what it is on the
part itself you know instead of just
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random not right well it’s not random to
somebody but random to us
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yeah so what does it mean to be an
entrepreneur to you me it’s about
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freedom it’s about not having to be
underneath somebody and not having set
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ours to work and you know the ultimate
goal for me is to be able to do whatever
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I want whenever I want to
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whether that be because i have money to
do it or the time to do it it’s being
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entrepreneurs the ultimate goal is to
free up both of those things wink
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so what would you say inspires you I
inspirational eyes it’s the ultimate
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inspiration is freedom I mean just you
know not having to be in the office
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every day it’s I want to live my life I
want to travel the world I want to know
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what it’s like to guess the ultimate
word is nirvana
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I want that feeling of no wants or
desires because I can do whatever I want
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so I’m just content with doing nothing
at all
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that’s really like my life goal so how
did your dream come about a lot of
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reading when I was younger
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just reading about different businesses
how people got started and I really
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looked up to people that were in the
business world that were really
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successful I back before robert kiyosaki
was trying to solve everybody his books
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even Donald Trump is mostly him now he
was a big inspiration for me successful
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business people in general so how is
your dream received by your family
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members you know it’s funny I think my
family started off basically growing up
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we were really poor my mom and dad had
me really young my dad was just starting
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his business and we were you know it’s
so close to losing our house so close to
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everything I remember it all
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I was probably five years old somehow I
still remember at all armed and my dad’s
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a hostelry coach started business and
never put and I think that mindset kind
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of came from him he was always like that
my brother’s I have two brothers are
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younger than me that have very similar
mindsets that are kind of both breaking
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into the business world now
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younger 22-24 and we all looked like
kind of the same way where we don’t want
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to just live a normal life shit back
work our job retire and then just have
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nothing to do we want to experience
everything the world can give you it’s
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it’s actually really helpful to have my
family kind of witness a mindset and
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we’re all pushing each other all the
time to do bigger and better things
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so what steps did you take to get
started while getting started like i
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said i was employed and got into
accident ended up back here in New
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Jersey living with my mom and I had like
three broken bones and a mess up hip
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from the accident so I didn’t really
have much of a way to work but my dad
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had owned his boating business he was a
repair guy base with boats and he said
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it for that time probably already 20
years so he’s got piles upon piles of
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old used boat parts behind the shop in
the shop all over the place i went in
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and start putting them on ebay and see
if i can sell and it just kind of took
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off from there we sold tons of use both
parts my dad had already been sound a
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little bit on ebay but they really the
times you busy working with customers
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boats we pretty much sold all the you
stuff that he had and went on to start
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listing more and more new things on
there and you know two years and we add
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thousand items on ebay and they were
also some pretty well and from there we
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went on the building websites we’re
going to do an amazon store as well and
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just kind of keeps growing from there
basically so what roblox have you come
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across a boy the employees it was hard
to find people still is hard to find
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people to do something in this line of
work with new way because you need
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people that understand two things boats
and computers and people that are really
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good with computers don’t know anything
about boats and people that have votes
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that work on their own boat that
understand both parts have no clue how
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to use computer so to find something in
the middle of that it’s really
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challenging second challenge is really
like scaling from something smaller
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something bigger to keeping track of
your inventory and
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when you sell on multiple platforms like
we have three websites and an ebay store
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that all might have the same item bottom
to balance your inventory over those
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three areas is really tricky so how have
you overcome those Robox well you know
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we went through about three shipping
managers before we found you know
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someone we liked we got a really good
guy now you know works about $PERCENT
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off and we invoke you know allows me to
not have to worry about that so I can
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focus more on other things do have
interns in and out of here that I our
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work that do basic work work on the
listings and they’re not really about
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people not really computer people but
people that can kind of do the list of
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things that I and them that I kinda gets
a little bit of work off my back as far
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as the inventory and all that fun stuff
that’s still really a challenge kind of
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the team here between me and my shipping
guy and everybody else here my dad even
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we just watch carefully and keep it as
up-to-date as possible we still at this
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point run into every once in awhile
overselling something or pricing not
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being updated which updated when we can
and you know sometimes little lost but
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it’s not that big of a deal compared to
the big picture right now i’m working
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with a software company to develop a
software that automates at all that
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basically builds a bridge from my
website to all of my suppliers that will
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adjust pricing an inventory based on
their files on a daily basis that’s kind
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of been like a year in the works and
it’s started making good headway but
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it’s a lot of work and once that’s done
it can really be the next level for us I
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think that kind of program it can be
very expensive it’s it’s hard to find a
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good trustworthy programmer we’ve been
through probably 45 of them that we
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tried failed try and fail and I’m kind
of getting better at trying new people .
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i’m not willing to pay anybody unless
they make it work so i’m working with
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now is you know i’ll pay them good money
but not working i’m pretty confident
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these guys going to do the trick
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so it’s a really fancy system yeah I’ve
explained the people before that you
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know just because you have an idea and
you don’t know how to program it
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and somebody tells you oh I’ll do it for
two grand doesn’t necessarily mean that
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it’s gonna be two grand because they
they know that once you’re into grand
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that you’re going to be willing to spend
more money because you’re already in it
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you know you’re in it to win it at that
point you you’re probably a year or two
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in the development so you’re not going
to go to anybody else and they got you
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yep oh yeah having only it’s a shame it
really is a shame i mean the best way to
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that I’ve explained the people is really
with anything it’s just jump in and do
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it yourself
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I mean if you don’t know how to program
there’s tons of books out there there’s
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tons of youtube videos there’s plenty of
ways to find out and there’s plenty of
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support groups to find out but I mean
depending on it like in your case did
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those kinds of um where it’s not talking
about a nap you really kind of have to
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know what you’re doing
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oh yeah this is at a level of
programming that I’m doing for the
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software for the back into the business
here is well beyond what I’m capable of
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doing i can build a website i can build
a simple at but this is a some pretty
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serious stuff but even through my trials
with other companies and other
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programmers I’ve learned enough and
taught myself things so now that I
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understand what to tell them to do at
least you know I understand what they’re
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gonna do I just not going to do it
myself without doing it full time for
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probably years and they have full team
of people so you definitely need a lot
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of people to make the bigger the dream
the more people you need to eat to make
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that happen especially when it comes to
programming so as any parts of your
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dream that haven’t quite worked out yet
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all you know is going to be a
multi-millionaire by almost 25 but 27
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now and that still working on itself
other than Adam you know I can’t
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complain that’s i’m still at this point
in the business in my office almost
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every day lot of hours fine-tuning
things and trying to make it work so
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it’s not you know very far from my goal
still but i don’t think there’s been any
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major roadblocks that were just you know
good learning experiences so do you have
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a favorite memory from all your
entrepreneurship it’s hard to say you
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know it’s always a good memory when you
break your I monthly sales record or
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something
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at this point we keep doing it
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three months so it’s I’d just like to
think back to know before i started
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doing this before i was doing really
well i remember things like just looking
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at people that were successful and
saying man I couldn’t even imagine being
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that . and now i’m kinda like beyond
that . now I look up to people even
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farther down the road I just think it’s
probably a never-ending ladder of
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success but it’s cool to see that you
know to look back and remember where you
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were five years ago and say well if this
where i am now seems impossible then I
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look at a guy like Elon Musk’s Tesla
Motors and his brother really successful
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company the stable that might seem crazy
now but five years from now might not
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you know so it’s what keeps me going
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it’s funny how that that cycle never
even come to an end because once you get
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to that point of a Bill Gates or or even
lesser than Bill Gates the cycle starts
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over because now it’s a race to donate
as much money as you possibly can to be
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successful
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exactly it so there’s always something
that’s you know I have friends and but
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families that are way more success with
me that I look up to and you know you
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could have a conversation with them and
they talk about other people when I you
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think of them
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it’s just amazing to see that that’s
just like if you base your happiness
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upon how successful you are you’re never
going to get there because it’s not
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something that has an end really i don’t
think so you kind of touched on it but
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let’s go deeper into what your dreams
for the future look like
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well I really with new wave marine with
the websites all little building it’s
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the goal is to really make it automated
so you know automate pricing automate
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inventory ought to be automate drop
shipping and have a good crew you’re
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running it you know once i get that
really down i really want to focus more
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on my marketing company i’m not royal
enterprises
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I don’t have a lot of time for that
right now I kind of do you know one or
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two projects a month with that right now
for smaller businesses local businesses
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a lot of my friends that have business
to help them out and I don’t do it for
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half the price that a major marketing
company would do and it’s the same stuff
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that I’m doing here for my business new
wave you know I learned if i doing it
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which is a big advantage over I
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somebody to learn to buy go to school
for it i’ve implemented it but overall
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you know it’s hard to say for the future
plans with these two businesses the
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grown as big as I can make them
successful and who knows where to go
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from there you know i would love to try
new things try new businesses and new
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people that’s what’s fun for me
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yeah i can attest to meeting new people
as being very fun as part of the one of
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the perks of doing this show so do you
have any last thoughts you’d like to
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share
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yeah just think throughout you know for
anybody that’s looking to start their
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own business with you know like an
entrepreneurial mindset just realized
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that begins the hardest part if you can
get past that it’s a lot of fun you know
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it’s not all about making money it’s
about being able to do what you want to
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do with your life and enjoying kind of
the journey that the growth it’s like a
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kid you’re with your child you’re
watching it grow and no matter what it
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is you’re kinda happy and you learn from
it and you just gotta keep pushing to
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make it bigger and better
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very well put would you like to share
your facebook websites twitters well
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I’ve got a got a whole lot of them you
can find me on facebook facebook.com
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forward slash Nick . borrelli borr PLL I
. 14 arm new wave marine dot-com and eww
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adee marine dot-com is the kind of
mother cypher new wave all the little
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sites and web sales sites are linked
from that site and my marketing and web
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design site is Mount Royal enterprises
emiti royal enterprises . com definitely
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looking forward to meeting some new
business owner so if you need help with
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anything marketing-wise definitely
contact we will have them on the show
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notes also thank you for coming on the
show Nick I really appreciate it
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the problem don’t really enjoyed it oh
thank you and i hope to have you on the
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show again in another six months or a
year angle will catch up on how you
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been out good thing thank you for
joining us for this episode of the
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dreamers podcast follow us on twitter
and dreamers podcast join us on facebook
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00:20:17,260 –> 00:20:20,740
at facebook.com slash dreamers podcast
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if you or someone you know would like to
be a guest on the dreamers podcast
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00:20:25,850 –> 00:20:33,860
please send an email to j and j parr .
co this podcast is copyright 2014 by j
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00:20:33,860 –> 00:20:36,860
parr . comb
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yeah
