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Todd Cochrane wrote the book on podcasting. Well, at least the first: “Podcasting: The Do-It-Yourself Guide.” He is founder of the People’s Choice Podcast Awards and the Tech Podcast Network. He is also credited with bringing the first advertisers into podcasting, GoDaddy. But in a career that has earned him a place in the Podcast Hall of Fame, perhaps Todd Cochrane’s biggest influence on podcasting is RawVoice and its related company, Blubrry.

Blubrry offers a combined 75,000 podcasters: media hosting, advertising opportunities, content creation tools, and more. It has been said that influence in the podcast world belongs to he who holds the key to delivering relevant measurement statistics, so that advertisers bursting to buy can properly understand what, in fact, they are buying.

Enter Todd Cochrane and Teams Blubrry, a core site for content sharing, discovery, publishing, hosting, and, above all, measurement, data analytics, and monetization. Blubrry is also home to PowerPress, the WordPress podcasting application that powers the majority of podcaster sites running WordPress.

At this point, Blubrry is the leader in insights into podcast metrics / audiences: who is linking to you, listener-base demographics, clients, platforms, listen data, and geographical data with worldwide mapping.

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Episode 321