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Every business needs or has social media in its life, but is it being used effectively?

Within the last week, I have had both two good experiences with businesses interacting with me on social media and one negative one. In this week’s episode of The Business Podcast I want to point out three ways to business owners and managers to handle social media to interact with customers to enhance the experience with your organization.

1. Search out people with a need and interact with them.

I tweeted out the following.

https://twitter.com/SuperJoePardo/status/1012449182001582082

Shortly after it had a response from an unlikely source.

Bring it to us. We'll patch it for free https://t.co/zvJYVaRS0y. Hope your afternoon improves ^HH

— Sears Auto Center (@SearsAuto) June 28, 2018

I was both surprised and delighted to see the initiative that was taken by Sears.

This is a great example of how you can utilize your social media team to seek out customers with a pain point that you can help with and interact.

2. Respond when you are tagged in social media.

In response to my tweet about having a flat tire, my good friend Aimee J.

Yup. And took @Audi 3 hours to send someone through #audicare. 🙁

— Super Joe Pardo (@SuperJoePardo) June 29, 2018

A little bit later I received the following tweet.

Thanks for reaching out. I will send it to you when I have my vin in front of me. The car is getting the tire replaced @CherryHillAudi.

— Super Joe Pardo (@SuperJoePardo) June 29, 2018

They are going to reach back out to me very soon with some compensation for the fact that this is my fourth tire to have a sidewall pop and the fact that it took 3 hours to get a service “truck” to me. More on the “truck” part in next week’s episode.

Be proactive and vigilant when people are talking about your brand online. Interact with them to help them feel taken care of. Or you could just…

3. Bury your head in the sand.

Crickets after this tweet.

Welp these didn’t last but 30 days. @goodr 🙁 pic.twitter.com/BLOhVi0lc3

— Super Joe Pardo (@SuperJoePardo) June 16, 2018

Needless to say that I won’t be purchasing another pair of their sunglasses even though I really liked them and they aren’t that expensive. Don’t try to be all millennial-focused, and then not interact on social media. Any touch point you have with people who like your product enough to give you feedback is crucial. There are so many customers that won’t give you any feedback, show some care.

Let’s Wrap It Up

There are plenty of good and bad ways to interact with your customers through social media. Make the attempt, because it can make all of the difference in keeping a customer and letting one go… While they bad mouth you to the world.

Want help implementing these steps into your business?

I have been working with business owners for over ten years and can help you design and implement the best plans to help you “interact with customers on social media”. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business’ needs.

Learn more about how I work with business owners.

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Episode 353