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“This isn’t the street” | Must Love on Shark Tank

January 14, 2022

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Business Strategist, Super Joe Pardo reacts and gives his advice to the business Must Love Non-Dairy Ice Cream from Shark Tank Season 13 Episode 11.

Check out Must Love at https://must.love/

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3422 Comments

  1. Andrew Hardy says:
    January 14, 2022 at 6:54 pm

    First

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    • Super Joe Pardo says:
      January 14, 2022 at 9:07 pm

      Thanks for watching Andrew!! I appreciate you!

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  2. InsighterX - Marketing Agency says:
    January 14, 2022 at 6:55 pm

    Interesting business

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    • Super Joe Pardo says:
      January 14, 2022 at 9:08 pm

      Definitely! I appreciate you watching, commenting and subscribing!

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      Reply
  3. Hungry Refrigerator says:
    January 14, 2022 at 9:30 pm

    Pitches like these make me hungry.

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  4. Felix says:
    January 14, 2022 at 9:48 pm

    the hood came out of daymond lmao. he thought it was a gunshot

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    • nasara says:
      December 5, 2022 at 9:00 am

      So did your racism

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  5. Sirapat Samransamruajkit says:
    January 14, 2022 at 11:05 pm

    MIT MBA on ice cream business, just wow!

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  6. jimmy R. says:
    January 15, 2022 at 12:07 am

    vegan and ice cream are two words that just don’t mix! the satisfaction that cream and butter give your palate just can’t be replaced!
    i have tried all the vegan ice cream on the market, it just doesn’t cut it! by the way, Lori lies too!

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    • T S says:
      January 16, 2022 at 6:10 am

      Try Oatley ice cream. I’m not vegan but Oatley is only about 600 calories a pint of icecream which made me switch. Amazing taste.

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    • nasara says:
      December 5, 2022 at 9:01 am

      They have yet to perfect vegan ice cream. Rice Dream from the 90s comes close

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  7. hehe haha says:
    January 15, 2022 at 1:39 am

    I agree with what you said about Damon

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  8. Luis Aguilar says:
    January 15, 2022 at 1:59 am

    on the possitive side right now, you missed they are offering free shipping on 60+ orders… bundle brings down the price to 10dlls each product so… not that bad over all

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  9. Jeff White says:
    January 15, 2022 at 7:52 am

    Most “vegans” snap or go postal after so many years ……humans need to a point sugar and most of all “meat!!!”

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  10. Fastbreak08 says:
    January 15, 2022 at 3:44 pm

    Feel for them…….
    You’d think Berkeley and then MIT education in business would have taught them the high risk of entering the ice cream world…
    Vegan or not……competing for space against juggernaut corps. is a nightmare….
    Those sharks have invaluable experience..
    They have invested in countless ventures…
    They understand margins like the Greeks understand geometry.
    Peters ice cream adventure spoke volumes regarding margin and eventual demise….
    Maybe focus solely on your sprinkles….
    This may be the path to success…
    Vegan sprinkles that taste and look great can adorn any sundae or pint….
    Even Ben and Jerry’s…..
    No one beating cherry garcia….
    Jus sayin…
    Super joe rules…..

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  11. Nelson Sanabria says:
    January 15, 2022 at 9:55 pm

    The retailers are pretty much in control, the fact that the retailers have to make deals to even make a profit is what shrinks this company’s ability to profit substantially. Definitely not worth the 8 million, that’s where they messed up because they are underwater anyway. They could’ve gotten a deal if they offered more stock

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    • Nelson Sanabria says:
      January 15, 2022 at 9:55 pm

      Or asked for a loan and equity.

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  12. Tara Parker says:
    January 16, 2022 at 7:46 am

    What does seed round and funding mean?

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  13. TJ. Espygil says:
    January 16, 2022 at 8:26 am

    As Mark Cuban stated, “For the product to become truly successful there must be a significant point of differentiation for it, and vegan is not just enough.” Lori’s “Frosen Farmers” Ice Creams uses misfit fruit and ingredients developed from area farms so her company has found a niche and is moving slowly but surely. Thanks for all your great commentary, Super Joe.

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    • Bhargavi kaveti says:
      December 28, 2022 at 5:29 am

      Frozen farmers is a revolutionary company, she turned her own farm’s leftovers into a successful icecream business

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  14. Pragya Gupta says:
    January 16, 2022 at 10:55 am

    I am also a founder of a vegan ice cream company in India and I was quick to realise that it’s a brutal market. We quickly pivoted to make shelf stable ice cream premix instead for B2B market. NEVER GET INTO THE ICE CREAM BUSINESS AS YOUR FIRST FOOD COMPANY, ITS BRUTAL.

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    • chirag moradiya says:
      February 24, 2022 at 4:55 am

      What is name of your ice cream?

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    • CapoAmaral says:
      March 15, 2022 at 8:08 am

      Why didn’t you say the name of the company?

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    • Jason Beasley says:
      May 21, 2022 at 2:57 pm

      @CapoAmaral Enchanted Ice Cream

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    • Bhargavi kaveti says:
      December 28, 2022 at 5:28 am

      Even daymond mentioned that refrigerated food business is brutal

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  15. Hannah Hong says:
    January 16, 2022 at 5:29 pm

    Joe! This is Hannah of Hannah and Mollie – or Hollie works too. 😉 Thanks so much for your thoughts. Definitely a lot left on the cutting room floor. Free shipping on orders of $60 or more. But we’re happy to ship you some on us.

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    • Eitan Paster says:
      January 17, 2022 at 7:06 pm

      Well mollies old neighbor

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  16. Karl Tanner says:
    January 16, 2022 at 5:33 pm

    Effectively 2 million in debt and burning 400k a year after 4 years….what other reason do you need to run

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  17. Swagger Guru says:
    January 17, 2022 at 7:12 pm

    Dipped Banilla and Dipped Strawberry, worth every penny. Great content and commentary.

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    • Super Joe Pardo says:
      January 17, 2022 at 7:26 pm

      I’m looking forward to trying it soon! I appreciate you watching and commenting!!

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  18. Livelovelaugh says:
    January 18, 2022 at 1:05 pm

    Damen does get offended soo fast about everything

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    • Super Joe Pardo says:
      January 21, 2022 at 6:35 am

      Sure seems like it, plus Barbara has made it a point to point that out plenty of times over the years.

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  19. paelie says:
    April 22, 2022 at 3:44 pm

    Fun fact: Petroleum is plant-based.

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  20. coupdegrace says:
    May 30, 2022 at 8:02 pm

    Damon always gives sorry excuses

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  21. Earth's Best Entertainment says:
    December 19, 2022 at 1:02 am

    These ladies are selling snake oil.
    They claim canola oil is bad…. wrong it’s healthier than most oils

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  22. Donald Key says:
    March 9, 2023 at 11:35 pm

    Bro, you have a face fetish…

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