A Business Operations Strategist, “Super” Joe Pardo brings a series of strategy, application, and execution planning to every entrepreneur, team, or business that he works with. Founder of The Super Joe Pardo Show and the Independent Podcast Conference, Joe focuses on putting the right methods into the best practices in order to bring about personalized solutions for each client.
mark is my poopy mommy frfr
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Been waiting for this banger
This episode was arguably Kevin’s smartest performance. He tore into the guy, every other shark went out, and then Kevin swept in and made the deal.
I don’t understand Kevin’s obsession with Costco here lol. With Costco I think of bulk and huge quantities. I get that costco buys a lot of wine, but Its normal bottles. I think Kevin was focused on his own oleary brands getting into Costco and didn’t think it through. Unless he was thinking of selling 15-packs of wine single serve. Who the heck would buy that over a couple bottles? Lol. I think Copa de vino focused smaller on 7-eleven and gas stations and it worked.
Just last year, Costco sold over $4 Billion in alcohol, with $2 Billion of that being wine. It’s not just individuals who go to Costco to buy in bulk, it’s restaurants and other companies. This, along with Kevin’s desire to license his patent to other companies, make this a really appealing prospect.
@GammaKnight it’s a marketing challenge- restaurants would love it but they have no idea it’s at Costco. I’m always surprised “copa de vino” won this war cuz zipz tech lasted longer and worked better. This just proves marketing always triumphs over quality.
@The Prank Reviewer I do have to admit that I see Copa De Vino at a lot of my asian grocery stores (odd place to find them), but nothing with Zips or their type of packaging. I’m surprised at the outcome.
@GammaKnight yup. The ceo of zips runs a small air purifier company, and i saw the guy who was pitching zipz runs a winery somewhere.
@The Prank Reviewer Copa marketed they’re brand way better than zipz and he actually built up the model from the ground up over the years unlike zipz. Not only that but the founder was genuinely passionate about his product which payed success towards the product.
it’s “peepeepoopoo” money – kevin
Haha! I appreciate you watching and commenting Chelsea!
It certainly is a classic!! I appreciate you so much Super Denny!!
Seems Kevin should of just paid a fair evaluation for Copa. He wanted a major discount, but then due to FOMO, drastically overpaid for a company with enormous debt and no passion. Not surprised it went bust
Zipz was one of kevin’s worst decisions.