I am still shocked this is actually happening!

I’ve been holding it in, but since production is about to start on my own TV show in the coming months and I am ready to take the lid off the details!!! The TOP will be airing on BizTV in Prime Time for 1 year with 26 episodes in the first season! The show will reach 44.3 million households across America in 40 markets as well as BizTV’s vast audience on streaming platforms like Apple TV and their website.

The TOP with Super Joe Pardo is coming to a TV near you! Helping struggling small businesses jump-start their growth! The TOP will have a raw/vlog feel to it and probably break the fourth wall every so often. I’m excited to get to bring my personality, sense of humor and most of all caring to this big stage.

Interested or know someone who would be interested in having their business featured on The TOP with Super Joe Pardo?

We are looking for businesses that are stalled or struggling to look for growth to keep going. Do you know a business or want your business to be featured on The TOP? www.SuperJoePardo.com/casting

How am I going to fund this?

Glad you asked! Part of this new chapter in my journey is having to come up with the funding for this project. A large part of that will be coming from sponsorships and advertisers who are looking to reach the target market of business owners and entrepreneurs. If you want to sponsor or advertise on The TOP and have your brand in front of 44.3 million households across America? Get the media kit: www.joepardo.com/kit

If you don’t have a business you want to spread the word about there are other ways that can absolutely help. I have enabled a way for supporters to get access to bonus content, deleted scenes, have your name in the credits of The TOP and much much more. You can get access to the monthly subscription here on Patreon with tiers ranging from 1$ to 100$.

I am so appreciative of you!

Please know that I appreciate each and every one of you reading this message. It is because of the love and support that I have received over the last 5 years that I have been able to get to this point in my career as a content creator and business consultant and coach. Helping others is what I set out to do every day and it is no different with this show. I’m looking to create and save jobs in the world with my experience and creativity.

So when does this start?

My director and I plan to start shooting footage for the show next weekend and within 3-4 weeks start shooting episodes at businesses.

Be on the look out for more info and video as we get closer to launch in the coming months!!! Please feel free to reach out to me in the comments below or via email.

Implementing a self-care plan for yourself will enable you to help fight off burn out. In turn will allow you to be able to empower others to take the time to make sure they are happy. Happy team members are able to focus more on the task at hand and keep the gears turning and turning faster. Click the play button or watch the video above to learn some of the ways I have implemented self-care into my life and business to help stay focused.

Want help putting together a plan to reduce your stress and a collision course with burn out?

I have been working with business owners for over ten years and can help you design and implement the best plans to help you. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business’ needs.

Learn more about how I work with business owners.

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Episode 371

Within the last week, I have had both two good experiences with businesses interacting with me on social media and one negative one. In this week’s episode of The Business Podcast I want to point out three ways to business owners and managers to handle social media to interact with customers to enhance the experience with your organization.

1. Search out people with a need and interact with them.

I tweeted out the following.

https://twitter.com/SuperJoePardo/status/1012449182001582082

Shortly after it had a response from an unlikely source.

Bring it to us. We'll patch it for free https://t.co/zvJYVaRS0y. Hope your afternoon improves ^HH

— Sears Auto Center (@SearsAuto) June 28, 2018

I was both surprised and delighted to see the initiative that was taken by Sears.

This is a great example of how you can utilize your social media team to seek out customers with a pain point that you can help with and interact.

2. Respond when you are tagged in social media.

In response to my tweet about having a flat tire, my good friend Aimee J.

Yup. And took @Audi 3 hours to send someone through #audicare. 🙁

— Super Joe Pardo (@SuperJoePardo) June 29, 2018

A little bit later I received the following tweet.

Thanks for reaching out. I will send it to you when I have my vin in front of me. The car is getting the tire replaced @CherryHillAudi.

— Super Joe Pardo (@SuperJoePardo) June 29, 2018

They are going to reach back out to me very soon with some compensation for the fact that this is my fourth tire to have a sidewall pop and the fact that it took 3 hours to get a service “truck” to me. More on the “truck” part in next week’s episode.

Be proactive and vigilant when people are talking about your brand online. Interact with them to help them feel taken care of. Or you could just…

3. Bury your head in the sand.

Crickets after this tweet.

Welp these didn’t last but 30 days. @goodr 🙁 pic.twitter.com/BLOhVi0lc3

— Super Joe Pardo (@SuperJoePardo) June 16, 2018

Needless to say that I won’t be purchasing another pair of their sunglasses even though I really liked them and they aren’t that expensive. Don’t try to be all millennial-focused, and then not interact on social media. Any touch point you have with people who like your product enough to give you feedback is crucial. There are so many customers that won’t give you any feedback, show some care.

Let’s Wrap It Up

There are plenty of good and bad ways to interact with your customers through social media. Make the attempt, because it can make all of the difference in keeping a customer and letting one go… While they bad mouth you to the world.

Want help implementing these steps into your business?

I have been working with business owners for over ten years and can help you design and implement the best plans to help you “interact with customers on social media”. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business’ needs.

Learn more about how I work with business owners.

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Episode 353

When you are first starting out in your business you do what works. As time marches on, things grow and if your processes don’t the amount of time you are investing will only grow too. You may find yourself asking how do I organize my business. Below are five easy steps that I have put together for the request I get a lot…

“Help Me Organize My Business”

Your business should be a machine. Every step of the way should be an optimized process that enables business, not disables it. When you are disorganized you are saying to your team that it is ok for them to be disorganized. Disorganization creates chaos and inefficiencies that will add up to be more costly than most will ever realize. Increasing your cost of doing business and competing in your marketplace.

It is easy to start to feel buried by your business when you are left guessing while searching through the disorganization. It can be an early warning sign that as your business grows it will only get worse and the weight of not knowing will become heavier.

This is why I always say that you need to build your business for your lifestyle and not your lifestyle for your business. By being more organized you are giving yourself the opportunity to save time. By saving time you are enabling yourself to make more money. Money, when viewed and used as a tool, can create more time for you to focus on working on your business rather than in your business.

Having quick access to information in your business allows you to know what is going on at a moment’s notice. You are left guessing and searching. Guessing will lead to panic and feeling defeated. Let’s get past feeling defeated and panicked and go over the 5 steps on how to “organize my business”.

#1 Start Today

Nothing will ever change if you are not willing to start today. This step can mean many different things to many different owners. Starting today could mean committing to the idea that you have to get more organized if you ever want to grow further. Maybe growth isn’t why you are trying to “organize my business”. It could be that you are tired and frustrated with the way the business operates and eats up your time, energy, and resources.

All of the above reasons and more are legitimate reasons to want to organize your business and are all the more reason to start today!

#2 Ask LOTS of Questions

Gathering your team together to discuss the current challenges in your business can be difficult. You need to give your team space to safely and confidently discuss the current situation the way they see and feel it. You may have tried to accomplish this in the past, but if the information ultimately led to no changes your team may be skeptical. This time will be different because I want you to check your ego at the door and come to the table with your team, with an open mind. In some cases, this may be a good time to bring in an outside consultant to act as a moderate to dig deep into the root of the problems. Sometimes we can find ourselves too close to a situation to see the big picture.

Listen to the answers and responses. They can help you arrive where you want to go, organization.

#3 Set Goals and Expectations

Organize the solutions that you have come up with in step two into three categories of implementation.

1. Short Term (Now – 3 months)
2. Medium Term (3 – 6 months)
3. Long-Term (6 – 12 months)

This will enable you to build a pipeline for the changes that you are going to be looking to make with expectations and goals set.

#4 Start Small

Disappointment will come easily if you don’t start small and piece out your bigger goals into smaller goals. Especially when you are getting started it is important to have some easy wins for both you and your team. Working on the smaller pieces of your big goals will also help you and your team gain focus on the big picture and stay focused going forward.

#5 Always Reevaluate

As you lead your team for the months to come, always be looking down the road. Always be reevaluating your goals and options. There is no reason to stay the course when the circumstances or options change. Don’t be afraid to change things up mid-way through. Especially when you see that something you are doing is not working. You need to be able to put your ego aside and always be looking to do what is right. Don’t let plans get in the way, be flexible and willing to learn along the way. Remember, the journey is where you will gain experience and lessons.

Bonus: For Organizing Your Life

Another resource that I put together in the video below. It was the first-ever business lesson vlog that I crafted and it was meant to show you one way that I keep my life organized.

Want help implementing these steps into your business?

I have been working with business owners for over ten years and can help you design and implement the best plans to help you “organize my business”. Fill out the form below and I will reach out to you within 24 hours to schedule a call to find out learn more about you and your business’ needs.

Learn more about how I work with business owners.

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Episode 349

In a previous business lesson video I talked about hitting your target market. You can watch that video here. This week I want to talk about making sure your product placement makes sense (and cents).

I went out to dinner this weekend to celebrate the 80th birthday of my wife’s grand-mom. While at the bar waiting to be seated I noticed they had some beach volley ball playing on the TV from Brazil. When the competitors stopped to take a break on the sideline. Sitting between each team was a mini fridge completely jam packed with… [More in the video]

Episode 336

Transcription

welcome everybody to the business

podcast where we hammer out amazing

business lessons weekend week out

whether it’s with me or my guests this

week’s episode is brought to you by me

super Joe Pardo my brand new book sales

Holtz I had to look at the cover the

sales won’t save your business is how

now on Amazon you can go to sales won’t

calm and pick up your copy if there’s

digital form there’s paperback form

which I got in my hand and there’s also

going to be a audio book edition where I

make my audio book debut I didn’t read

the whole book I did do one part of the

book that happens to be in every single

chapter of the book anyway pick it up

today its sales won’t calm so on this

episode of the business podcast I want

to talk about product placement and when

it doesn’t necessarily make sense

product placement is everywhere right

it’s it’s I mean it’s in this video

right here right now if you’re watching

this on youtube you’ll see there’s

copies of my book right behind me there

are other albums and things behind me

there’s an award for podcasting right

behind me

placement this shirt I’m wearing is and

is a shirt for a video game that a good

very very close friend of mine developed

and I happen to pick the name for the

game anyway product placement is

everywhere now redbull you know I I got

a bone to pick with you

I I was out to dinner Saturday night

with some family and we were celebrating

a birthday party birthday party birthday

and the on the TV at the bar while we’re

waiting for our table there was some

Brazilian volleyball going on you

probably watched beach ball beach

volleyball during the olympics but ABC

had it on on a Saturday night cool

whatever

and you know there’s plenty of Red Bull

ads and there’s other ads all around the

the court what stood out to me was the

fact that there was there was a

mini-fridge in between the two each of

the two players so they when they sat

down and think like their little

intermission or I’m not really sure than

really watch before but when they sat

down and take that intermission there

was a mini-fridge behind it like right

next to them so the camera was on them

and that mini fridge was full of Red

Bull totally full not a single can

missing and the reason probably being is

is because no one’s going to drink the

Red Bull what kind of message does that

send I don’t know that the product

placement makes a lot of sense there I

get it they sponsor it they you know and

they they sponsor a lot of things and

it’s awesome that they throw money

around like that and and and it’s great

but just a little thing like that right

so you have this mini fridge between two

volleyball players who are probably not

even gonna drink the stuff maybe ever I

mean personally I drink it from time to

time whenever I know I got to get

through something I know it’s not great

for you or whatever but it does the job

right I don’t drink coffee I don’t drink

alcohol you know once in a while I need

to be able to get through the thing that

I got to get through so with that said

so I’m sitting there thinking like okay

so you thought this was a good idea cool

but I don’t see how how it really works

because now it looks like nobody wants

to drink your product it’s all sitting

there in the fridge stocked and ready to

go maybe take a couple cans out or

better yet why don’t you find something

else to put into that mini-fridge or dog

but a mini-fridge at all right like I

just don’t like I get that they’re

trying to shoehorn it in there but it

just doesn’t make sense cuz no one’s

going to drink out of that and if I was

them and I was like dead set or or told

that like hey we need to put this

mini-fridge here full of stuff I don’t

at least take two cans or three cans out

make it obvious that like hey maybe

somebody drank it who’s drinking the Red

Bull I don’t know

I didn’t see anybody don’t camera do it

but I know for a fact that it’s it’s

somebody drank it or probably drank it

well I have to assume somebody drank

because there’s a canvas and couple cans

missing so it’s just things like that

that I want you to to think about when

you’re going through the ability you go

through your ability to add product

placement to two different aspects of

your business right and you got to think

about that from the perspective of like

okay if I have a showroom and there’s

vendor banners or whatever like how many

of those signs are we putting up what

signs are we putting up and if there’s a

certain amount of space that you have

maybe you need to consider that your

product placement or in this case your

banner placement needs to be more

calculated and may be charged for more

than just you know hey this is a nice

feature that we add and we take up our

space whether it’s our window or front

window space where it’s are inside our

banner space that kind of thing so give

it some real thought as to what you know

should go there don’t just enable

yourself to like oh cool we’re gonna

have all these banners now all

willy-nilly give it some thought just

like the the Red Bull in the in the

cancer and I wish I had taken a picture

because I’m gonna place it in this video

here on YouTube or at least in the the

featured image for this this blog post

on super Joe par calm anyway yeah so

just give thought to who you’re

marketing to what your you know what

message you’re trying to send when you

go through product placement whether

it’s for your business or whether it’s

for other businesses to do to you or for

you or at your place of business and

especially even with your website right

give that kind of that kind of stuff

consideration think about even like

supermarkets right they give

preferential treatment to end caps and

things like that well that’s all space

that’s paid for because everybody wants

their stuff on the end cap because

everybody has to walk by an end cap they

don’t have to walk down the island pass

by your stuff you can highlight things

and that’s where you can make some money

now real quick I want to talk about you

know the change I made it

been almost a month already since I made

the change to the show you know they did

that episode that you can go check out

called yes I charge my podcast guess and

with that said I’ve had a really amazing

response and people have been super

supportive of this so look forward to it

I don’t have any coming up for a real

soon but I have some booked in the

future podcast guests that are gonna be

paid advertisements or not paid

advertisements but or paying to to

advertise here on the show by being a

guest on the show so look forward to

those like this episode is brought to

you by fill in the blank

business here and I’m looking forward to

bringing those to you so that I can help

recoup some of my costs from the time

doing this show and everything from

hosting to my word to all that and of

course I’m still vetting it and I think

I might have mentioned I might have

mentioned this before about how there

was a somebody thought that this was

like my big business plan or something

like that and and I can assure you this

is not the big grand scheme business

plan here is to charge my guests to be

guests to you know charged my guests for

sponsorship spots specifically not my

guests to be guests per se but anyway I

also want to say that being upfront

about things has really helped me and

it’s helped bring people along with this

process of me changing how I’ve run the

show and all of that so I’ve enjoyed it

and I’ve also enjoyed making these

videos you know from the videos to the

podcast that mr. Neame in the podcast

episodes to me it it’s been it’s been

fun now obviously these some of these

episodes have been more talking head

then they have been you know me going

out and about like I used to do in the

YouTube channel and I want to get back

to some of that I’m hopeful that we’ll

get back to some of that but in the

meantime you know having this platform

to have these and to be able to connect

one-on-one I think it’s a great great

thing all

I wanted to point out that um you know

some people that were negative towards

me having a sponsorship fee for the show

one example they were trying to point

out that like I don’t have a ton of

reviews all night for my show now anyone

that knows anything about iTunes reviews

don’t mean anything they don’t affect

your ranking or rating or anything like

that other than the star rating like for

your show

so you know and I don’t ask any of you

whether you’re listening to this or

watching this video or reading on the

blog to to go and rate and review on

iTunes because again it doesn’t really

make a difference the thing I do ask for

is is that you share this content with

someone else that can get something out

of it so if you’ve enjoyed this episode

whether you’re watching it on on YouTube

or you’re listening to it on your

favorite podcast app please take the

time to go and share it with somebody

that you know and care about and want

them to be able to get the same things

out of it that you’re getting from this

show in this platform that would mean

the world to me that would mean the way

it should mean a lot to them that you’re

taking the time to share something like

that

and we can help grow this platform

together that’s that’s how we’re going

to get from here to there at least

that’s how I feel about it anyway I hope

you all have a magical week ahead I got

a couple big things going on coming up

as far as some events I’m planning and

an experiment that I’m trying out that I

think I might talk about in a future

episode so we’ll see how that goes I

think it’s gonna take like 10 to 15 days

but but if it works or it doesn’t work I

think I’m gonna do an episode about it

so I look forward to sharing that stuff

with you in the meantime this episode

has been brought to you by me super Joe

Pardo and my brand new book sales won’t

save your business has a foreword by Lee

Cockrell who’s a former Disney executive

vice president he was at Disney World

for his tenure there the book is

basically a book about building better

relationships better relationship with

your business better relationship with

your team your offer and

process and basically set you up to make

more money and to grow bigger it’s

gotten some phenomenal feedback already

and if you’re watching this and we’re

listening to this well the one review I

will ask you to go do is if you bought

the book already from sales won’t calm

which is shakes you right to Amazon

leave a review for on Amazon for me that

would that would definitely I’d be super

appreciative we’d have zero reviews

there whereas on iTunes I have like 120

reviews so yeah you know some reviews

would definitely help I’d love to get to

get your feedback on it too if you’ve

gotten to read it please feel free to

send me a message on just go to

SuperDuper calm the bottom contact pick

your favorite way to contact people and

shoot me a message anyway I hope you all

have an amazing amazing amazing week

ahead and I will talk to you all next

week thanks for joining us for this

episode of the business podcast

featuring super Joe Pardo get more

business content at super Joe Pardo calm

if you or someone you know would like to

be a guest on the business podcast send

an email to Joe at super Joe Pardo calm

the business podcast is copyrighted two

two three four Solutions LLC

Frank Cottle has spent almost the past 30 years delivering business services that are finely tuned to the workplace needs of startups, entrepreneurs and growing SMBs. Over the years he has worked with tens of thousands of business owners and, coupled with a unique global management perspective, has become the go-to authority on flexible and remote work.

Connect with Frank Cottle

alliancevirtualoffices.com

Facebook

Twitter

Linkedin

Episode 325

Tom, who earned a Bachelor in Commerce from Canada’s McGill University and an MBA in marketing at Virginia Commonwealth University, was raised between his hometown of Roubaix, France, and a small town near Atlanta. His love of nature is derived from early memories of camping in the Georgia mountains with his father. For Tom, the only passion greater than a love of the outdoors is his love of family. Tom and his wife often spend time outdoors camping, at the beach, or on their boat with their three young children.

Connect with Tom Mulliez

iTREKKERS.com

Facebook

Instagram

Twitter

Linkedin

Youtube

Episode 323

Relocating to the United States in 2000, Bluefish began to grow rapidly. Bluefish earned an exclusive reputation after official involvement in numerous events including the Kentucky Derby, Award Shows and New York Fashion Week. Since 2000, Bluefish has continued to dazzle the rich and famous with extraordinary experiences and execution of the impossible; from sending clients to the bottom of the Atlantic to view the RMS Titanic all the way into outer space for civilian space flights. Bluefish now has offices around the world and has captured the attention from editorial icons including Forbes, The Robb Report, CNBC, The Wall Street Journal and London’s Sunday Times. Sims has even spoken at Harvard. Twice!

Print Media – http://www.thebluefish.com/bluefish-media
Video – http://www.thebluefish.com/bluefish-media#video
Huffington Post – http://live.huffingtonpost.com/r/segment/how-the-rich-spend/514b6c272b8c2a7e5b0000fe
Client Sings with Journey – http://www.thebluefish.com/dan-fitzpatrick-sings-with-journey-thanks-to-bluefish
Titanic – http://www.thebluefish.com/visit-the-titanic

Connect with Steve Sims

thebluefish.com

facebook

twitter

instagram

linkedin

Episode 313

Business Lesson: Have you looked at your sign lately?

Free Report: 3 Proven Methods To Impact Your Bottom Line: https://joepardo.com/impact

Learn more at https://SuperJoePardo.com
Episode 103

Business Lesson: Are you filling the holes and cracks in your business?

Free Report: 3 Proven Methods To Impact Your Bottom Line: https://joepardo.com/impact

Learn more at https://SuperJoePardo.com
Episode 102

Music by Ship Wrek & Zookeepers – Ark ccmusic.co

Transcription:

1

I’m Joe Pardo let’s

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00:00:07,049 –> 00:00:09,650

talk about which over time

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one of the things that I do when I work

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with clients is I actually go out to

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visit their business and I spend a few

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days watching the process take place

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right it’s one thing to talk about it

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it’s one thing to work through the

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through everything but there’s always

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going to be unknown unknowns where you

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don’t know what to expect until you’re

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00:00:42,460 –> 00:00:43,900

watching it take place so like last

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night me and Melissa went out to

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chotchkie’s

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because we ended up waiting 15 minutes

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just to see a waiter even though we were

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sat down in our seat like right away as

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soon as we got there but because we got

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there at like 4:30 they were switching

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between dinner and lunch or whatever

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their excuse was we need to talk about

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you Flair there was like a lack of

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waiters and waitresses taking care of

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our area specifically when I go out to

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businesses I’m looking for things like

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that whether these holes cracks in the

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in the process or it’s like yeah this

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shouldn’t be an issue we’re you know

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customers are waiting up to 15 minutes

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at their table to even be seen by a

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waiter or waitress but it does happen

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and those are the types of things where

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it’s like you need to be able to be

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vigilant where you need your manager to

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be vigilant and figure out where those

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cracks are where those pitfalls are so

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you can come up with some real solutions

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to help basically make them not it’s not

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a non-issue going forward in our case

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you know we had pretty decent service

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afterwards but it’s just a matter of the

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fact that it happened in the beginning

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and it left of really bad taste our

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mouth

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pun intended smash that like button if

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you go with your managers and review the

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process of how switching over service

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switching over time and those those

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potential pitfalls

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you go through a process to avoid those

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hit the subscribe button if you’ve

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enjoying the business vlog with me Joe

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Pardo and leave a comment below of the

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time where you were left stranded in a

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restaurant waiting to get service

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service Don saying your business

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questions to a super Joe Pardo on

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Twitter and I will answer them here on the Business VLOG!